Evans, Desmond W.

People and communication / Desmond W. Evans. - London : Pitman, 1978. - 203 p. ; 30 cm.


People, Communication and Organisations, Second Edition covers the fast-moving field of interpersonal communication in organisations, including sections on management and leadership techniques, persuasive communication in sales, PR and advertising as well as current trends and developments in IT office systems, hardware and software applications. Concentrates on helping you acquire practical and effective communication skills and a thorough understanding of the application of IT. Examines organisations at work and methods for improving their effectiveness; motivating people at work; techniques and tools of business administration and the development of interpersonal skills.Written for BTEC National students, and provides full coverage of the double core units "People in Organisations 1 and 2". Each major area of study includes information, interspersed with practical self assessment activities and illustrations, models and diagrams. Topics are followed by "build-up" tasks, case studies and active learning assignments as well as new work experience and simulation activities. Extra chapters are included on writing persuasive copy (adverts, press releases, brochures etc). Features commercial challenges in organisation - handling stress and managing change.

0273019724 $54.50

Business communication & presentation.
Business mathematics & systems.
Communication studies.
Communication In Business.
BUSINESS & ECONOMICS / Business Mathematics.
Business & Economics / Business Communication / General.
Business, Accounting & Vocational: Textbooks & Study Guides.

HF 5726 / .E93 1978


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