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Global logistics management : Kent Gourdin.a competitive advantage for the new millenium /

By: Gourdin, Kent.
Material type: materialTypeLabelBookPublisher: Oxford : Blackwell Publishing , 2001Edition: illustrated edition ed.Description: 320 p. ; 25 cm.ISBN: 1557868832; 9781557868831.Subject(s): Business/Economics | Management & Business: General | Distribution & warehousing management | Production & quality control management | Business / Economics / Finance | Business & Economics | Distribution | Business logistics | Management | Business & Economics / Management | Business & Economics / Production & Operations Management | Management - General | Business logistics - ManagementDDC classification: 658.5 Online resources: Amazon.com | Amazon customer reviews Summary: Manufacturing a quality product is no longer sufficient by itself to guarantee customer loyalty. Companies must consistently deliver their product when and where customers demand it at a reasonable price. Global Logistics Management provides students and managers with an accessible overview of logistics in a global setting. It offers practical advice on managing specific logistics activities and demonstrates how these individual activities can be woven together to form an integrated logistics system. In order to keep readers with little or no knowledge of logistics focused on the topic, the book is written in a straightforward, uncomplicated way, and real-life examples from all over the world help put the theoretical points discussed into context. Global Logistics Management will help provide present and future business leaders with the knowledge and skills necessary to turn their corporate logistics activities into a source of sustainable competitive advantage.
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books The MUA Library South C campus
- Open Collection
STACK 2 HD 38.5 .G68 2001 (Browse shelf) 1 Available 2005-0448

Illustrated.

Paperback.

Manufacturing a quality product is no longer sufficient by itself to guarantee customer loyalty. Companies must consistently deliver their product when and where customers demand it at a reasonable price. Global Logistics Management provides students and managers with an accessible overview of logistics in a global setting. It offers practical advice on managing specific logistics activities and demonstrates how these individual activities can be woven together to form an integrated logistics system. In order to keep readers with little or no knowledge of logistics focused on the topic, the book is written in a straightforward, uncomplicated way, and real-life examples from all over the world help put the theoretical points discussed into context. Global Logistics Management will help provide present and future business leaders with the knowledge and skills necessary to turn their corporate logistics activities into a source of sustainable competitive advantage.

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