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Analysis for marketing planning / Donald R. Lehmann.

By: Lehmann, Donald R.
Contributor(s): Winer, Russell S.
Material type: materialTypeLabelBookPublisher: Boston : McGraw Hill Higher Education, 2008Edition: 7th ed.Description: 288 p. ; 24 cm.ISBN: 0071263632; 9780071263634.Subject(s): Careers & Success | Sales & marketing management | Management and Business Administration | Non-Classifiable | BUSINESS & ECONOMICS / Management | Business & Economics / Marketing / GeneralOnline resources: Amazon.com | Amazon customer reviews Summary: "Analysis for Marketing Planning, 7/e" by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document - the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.
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Item type Current location Call number Copy number Status Date due Barcode
Books The MUA Library South C campus
- Open Collection
HF 5415.13 .L44 2008 (Browse shelf) 1 Available 2008-4623
Books The MUA Library South C campus
- Open Collection
HF 5415.13 .L44 2008 (Browse shelf) 2 Available 2008-4624
Books The MUA Library South C campus
- Open Collection
HF 5415.13 .L44 2008 (Browse shelf) 3 Available 2008-4625
Books The MUA Library South C campus
- Open Collection
HF 5415.13 .L44 2008 (Browse shelf) 5 Available 2008-4627

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"Analysis for Marketing Planning, 7/e" by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document - the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.

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