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Living the Brand: How to transform every member of your organization into a brand Champion/ Nicholas Ind.

By: Ind, Nicholas.
Contributor(s): Watt, Cameron.
Material type: materialTypeLabelBookPublisher: London : Kogan Page, 2004Edition: 2nd ed.Description: iii,219p. ; 24 cm.ISBN: 0749441291.Subject(s): Personnel & human resources management | Corporate culture | Creative ability in business | Organizational behavior | Business & Economics | Business / Economics / Finance | Business/Economics | BUSINESS & ECONOMICS / Organizational Behavior | Business & Economics / Management | Decision Making & Problem Solving | Management - General | Organizational Behavior | Corporate culture | Creative ability in business | Management & Business: GeneralDDC classification: 658.403 Online resources: Amazon.com | Amazon customer reviews Summary: This book examines how organizations can best develop and manage a creative environment and creative potential. The authors argue that organizations consist of people who have creative potential to think in new ways and yet are often denied the opportunity to do so. The goal of the organization should be to create a structure and culture that encourages the conditions in which creativity can flourish. This will generate significant competitive advantages for the organization by offering clear differentiation, by communicating positive brand attributes to stakeholders that will strengthen the organization's intangible assets and by providing a creative and challenging environment that will attract and retain the best staff.
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Item type Current location Collection Call number Status Date due Barcode
Books The MUA Library South C campus
- Open Collection
STACK 2 HD 58.7 .I53 2004 (Browse shelf) Available 2008-2852
Books The MUA Library South C campus
- Open Collection
STACK 2 HD 58.7 .I53 2004 (Browse shelf) Available 2008-2835

Hardcover.

This book examines how organizations can best develop and manage a creative environment and creative potential. The authors argue that organizations consist of people who have creative potential to think in new ways and yet are often denied the opportunity to do so. The goal of the organization should be to create a structure and culture that encourages the conditions in which creativity can flourish. This will generate significant competitive advantages for the organization by offering clear differentiation, by communicating positive brand attributes to stakeholders that will strengthen the organization's intangible assets and by providing a creative and challenging environment that will attract and retain the best staff.

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