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Integrated marketing communications : strategic planning perspectives / Keith J. Tuckwell.

By: Tuckwell, Keith J. (Keith John), 1950-.
Material type: materialTypeLabelBookPublisher: Toronto : Pearson Prentice Hall, c2005Description: xix, 423 p. : ill. ; 28 cm.ISBN: 0131405381 :.Subject(s): Communication in marketing | Sales promotion | Advertising | Communication en marketing | Ventes -- Promotion | PublicitéDDC classification: 658.8/02
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Item type Current location Call number Status Date due Barcode
Books The MUA Library South C campus
- Open Collection
HF 5415.123 .T82 2004 (Browse shelf) Available 2009-1870

Includes bibliographical references and index.

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