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Consumer behaviour / Neal Quester Hawkins

By: Hawkins,Neal Quester.
Material type: materialTypeLabelBookPublisher: Australia McGraw Hill, c2004Edition: 4th ed.Description: 668 p. : col. ill. ; 26 cm.ISBN: 0074713493; 9780074713495.Subject(s): Consumer behavior -- Textbooks | Motivation research (Marketing) -- Textbooks | Consommateurs -- Comportement -- Manuels d'enseignement supérieur | Motivation, Études de (Marketing) -- Manuels d'enseignement supérieur
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