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Introduction to mass communication : Media literacy and culture. Stanley J. Baran.

By: Baran, Stanley J.
Material type: materialTypeLabelBookPublisher: Boston : McGraw-Hill Companies, 2005Edition: 4th ed.Description: 608 p. ; 27 cm.ISBN: 0072981237; 9780072981230.Subject(s): Language | School Textbooks & Study Guides: Social Sciences | Citizenship | Communication studies | Social Studies | Sociology | Language Arts & Disciplines | Communication | Mass media | Mass media and culture | Media literacy | Media Studies | Social Science / Media StudiesDDC classification: 302.23 Online resources: Amazon.com | Amazon customer reviews Summary: This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.
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Item type Current location Call number Status Date due Barcode
Books The MUA Library South C campus
- Open Collection
P 90 .B37 2001 (Browse shelf) Available 2012-0557

Paperback.

This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.

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