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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.

By: Schiffman, Leon G.
Contributor(s): Kanuk, Leslie Lazar.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007Edition: 9th ed.Description: xix, 561, C-38, G-11, I-22 p. : col. ill. ; 27 cm.ISBN: 0131869604 (alk. paper).Subject(s): Consumer behavior | Motivation research (Marketing)DDC classification: 658.8/342
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Item type Current location Call number Status Date due Barcode
Books The MUA Library South C campus
- Open Collection
HF 5415.32 .S35 2007 (Browse shelf) Checked out to Victor MATATA (EBBM/00029/1/2013) 16/11/2013 2012-4152

Includes bibliographical references and indexes.

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