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Basic marketing : a global-managerial approach / E. Jerome McCarthy.

By: McCarthy, E. Jerome.
Contributor(s): Jr., William D. Perreault.
Material type: materialTypeLabelBookPublisher: Boston : McGraw-Hill Inc.,US, 1992Edition: 11th ed.Description: 763 p. ; 26 cm.ISBN: 025610509X; 9780256105094.Subject(s): Business studies | Sales & marketing | Business / Economics / Finance | Business & Economics / Marketing / General | Marketing - General | Management | Export marketing | School Textbooks & Study Guides: VocationalOnline resources: Amazon.com | Amazon customer reviews
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Item type Current location Call number Copy number Status Date due Barcode
Books The MUA Library South C campus
- Open Collection
HF 5415.13 .M33 1993 (Browse shelf) 1 Available 1997-0002
Books The MUA Library South C campus
- Open Collection
HF 5415.13 .M33 1993 (Browse shelf) 2 Available 2001-0784
Books The MUA Library South C campus
- Open Collection
HF 5415.13 .M33 1993 (Browse shelf) 3 Available 2001-0783

Hardcover.

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