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Marketing / Dhruv Grewal.

By: Grewal, Dhruv.
Contributor(s): Levy, Michael.
Material type: materialTypeLabelBookPublisher: Boston: McGraw-Hill/Irwin, 2008Edition: 1st ed.Description: 640 p. ; 26 cm.ISBN: 0073049026; 9780073049021.Subject(s): Sales & marketing | Sales & marketing management | Marketing | Marketing - GeneralDDC classification: 658.8 Online resources: Amazon.com | Amazon customer reviews Summary: Grewal and Levy's Marketing is the first text published since the AMA introduced its new value-based definition of the word "Marketing", making it the most modern and forward thinking of all principles of marketing offerings. It seeks to apply the marketing concept. Marketing and its supplementary package was built from scratch by focusing on what the market wants. The motto, "Marketing Creates Value" permeates this text and is stressed through the main themes of entrepreneurship, service global marketing, and ethics. .
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Item type Current location Call number Status Date due Barcode
Books The MUA Library South C campus
- Open Collection
HF 5415 .G74 2008 (Browse shelf) Available 2010-1707
Books The MUA Library South C campus
- Open Collection
HF 5415 .G74 2008 (Browse shelf) Available 2010-1713

Hardcover.

Grewal and Levy's Marketing is the first text published since the AMA introduced its new value-based definition of the word "Marketing", making it the most modern and forward thinking of all principles of marketing offerings. It seeks to apply the marketing concept. Marketing and its supplementary package was built from scratch by focusing on what the market wants. The motto, "Marketing Creates Value" permeates this text and is stressed through the main themes of entrepreneurship, service global marketing, and ethics. .

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