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Marketing channels : Bert Rosenbloom.a management view /

By: Rosenbloom, Bert.
Material type: materialTypeLabelBookPublisher: [S.l.] : Harcourt Brace College Publishers, 1998Edition: 6th ed.Description: 720 p. ; 26 cm.ISBN: 003024482X; 9780030244827.Subject(s): Business/Economics | Sales & Marketing | Marketing Management | Sales & marketing management | Business / Economics / Finance | Business & Economics | Marketing - General | Management | Marketing channels | Business & Economics / Marketing / Multilevel | Marketing - MultilevelDDC classification: 658.84 Online resources: Amazon.com | Amazon customer reviews Summary: This volume examines channel management, relationship marketing and the role of technology as marketing channels move into the 21st century. This edition has been updated with new information.
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Item type Current location Call number Copy number Status Date due Barcode
Books The MUA Library South C campus
- Open Collection
HF 5415.129 .R67 1999 (Browse shelf) 1 Available 2004-0251

Hardcover.

This volume examines channel management, relationship marketing and the role of technology as marketing channels move into the 21st century. This edition has been updated with new information.

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