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Marketing communications / Chris Fill.

By: Fill, Chris.
Material type: materialTypeLabelBookSeries: 3rd edition: Publisher: Harlow : Prentice Hall, 2002Edition: 3nd ed.Description: 824 p. ; 25 cm.ISBN: 0273655000; 9780273655008.Subject(s): Economics, finance, business & management | Business & Economics | Business / Economics / Finance | Business/Economics | Business & Economics / Marketing / General | Marketing - General | Communication in marketing | Marketing channels | Sales promotion | Sales & MarketingDDC classification: 658.802 Online resources: Amazon.com | Amazon customer reviews Summary: For undergraduate and postgraduate/ MBA marketing communications/corporate communications courses. Also essential for CIM Diploma students studying for the Marketing Communications Strategy unit. The Third edition of Fill's best selling, theoretically strong marketing communications text provides a comprehensive introduction to the subject and is widely adopted on CIM and undergraduate programmes. The text is written around two main themes: Integrated Marketing Communications and relatioonship marketing.
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Item type Current location Call number Status Date due Barcode
Books The MUA Library South C campus
- Open Collection
HF 5415.123 .F55 2002 (Browse shelf) Available 2003-1123

Paperback.

For undergraduate and postgraduate/ MBA marketing communications/corporate communications courses. Also essential for CIM Diploma students studying for the Marketing Communications Strategy unit. The Third edition of Fill's best selling, theoretically strong marketing communications text provides a comprehensive introduction to the subject and is widely adopted on CIM and undergraduate programmes. The text is written around two main themes: Integrated Marketing Communications and relatioonship marketing.

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