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Marketing management / Philip Kotler.

By: Kotler, Philip.
Contributor(s): Keller, Kevin Lane.
Material type: materialTypeLabelBookSeries: 12th edition: Publisher: Upper Saddle River, NJ : Prentice Hall, 2009Edition: 12th ed.Description: 816 p. ; 28 cm.ISBN: 0131357972; 9780131357976.Subject(s): Marketing - Management | Textbooks | Business & Economics / Marketing / General | Marketing - Product Management | Marketing - General | Economics, finance, business & management | Sales & marketing | Business & Economics | Business/Economics | Management | Marketing | Business, Accounting & Vocational: Textbooks & Study GuidesDDC classification: 658.8 Online resources: Amazon.com | Amazon customer reviews Summary: For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
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Item type Current location Call number Copy number Status Date due Barcode
Books The MUA Library South C campus
- Open Collection
HF 5415.13 .K68 2009 (Browse shelf) 1 Available 2009-3056

Hardcover.

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

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