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Marketing management : analysis, planning, implementation, and control / Phillip Kotler.

By: Kotler, Phillip.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, NJ : Prentice Hall College Div, 1999Edition: 9th ed.Description: 837 p. ; 25 cm.ISBN: 0132435101; 9780132435109.Subject(s): Business/Economics | Sales & Marketing | Marketing Management | Sales & marketing management | Business / Economics / Finance | Business & Economics | Management - General | Marketing - General | Management | Marketing | Business & Economics / Marketing / GeneralDDC classification: 658.8 Online resources: Amazon.com | Amazon customer reviews Summary: An analysis of trends and developments in global marketing management. The book includes a section on brand development as one of the keys to successful marketing. Emphasis is placed on managing business processes and core competencies, not just departmental functions. Also emphasized is the importance of teamwork between marketing and all the other functions of the business. Different perspectives are introduced in strategic market planning. The text provides company examples of creative, market-focused action.
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Item type Current location Call number Copy number Status Date due Barcode
Books The MUA Library South C campus
- Open Collection
HF 5415.13 .K68 1997 (Browse shelf) Checked out to Paul Okuta (MML/16/00181/2/2019) 15/06/2019 2011-3891
Books The MUA Library South C campus
- Open Collection
HF 5415.13 .K68 1999 (Browse shelf) Available 2000-0005
Books The MUA Library South C campus
- Open Collection
HF 5415.13 .K68 1999 (Browse shelf) 1 Available 1998-0091
Books The MUA Library South C campus
- Open Collection
HF 5415.13 .K68 1999 (Browse shelf) 2 Available 1998-0092
Books The MUA Library South C campus
- Open Collection
HF 5415.13 .K68 1999 (Browse shelf) 3 Available 1998-0093

Hardcover.

An analysis of trends and developments in global marketing management. The book includes a section on brand development as one of the keys to successful marketing. Emphasis is placed on managing business processes and core competencies, not just departmental functions. Also emphasized is the importance of teamwork between marketing and all the other functions of the business. Different perspectives are introduced in strategic market planning. The text provides company examples of creative, market-focused action.

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