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Marketing mistakes / Robert F. Hartley.

By: Hartley, Robert F.
Material type: materialTypeLabelBookPublisher: [S.l.] : John Wiley & Sons Inc, 1989Edition: 4th ed.Description: 286 p. ; 23 cm.ISBN: 0471616656; 9780471616658.Subject(s): Marketing - United States | Unassigned Title | Business & Economics / Marketing / General | Marketing - General | Sales & MarketingOnline resources: Amazon.com | Amazon customer reviews Summary: Now in a new edition, this popular marketing book incorporates many new case studies. Presented here are some of the most notable marketing mistakes in history, with insightful discussion of why they failed. Most of the examples are recent, but some classic cases have been retained. A variety of industries are represented, and marketing failures are compared with successes within each industry. Informative and entertaining, this book is packed with hard-won knowledge.
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Item type Current location Call number Status Date due Barcode
Books The MUA Library South C campus
- Open Collection
HF 5415.1 .H37 1989 (Browse shelf) Available 2002-0595

Paperback.

Now in a new edition, this popular marketing book incorporates many new case studies. Presented here are some of the most notable marketing mistakes in history, with insightful discussion of why they failed. Most of the examples are recent, but some classic cases have been retained. A variety of industries are represented, and marketing failures are compared with successes within each industry. Informative and entertaining, this book is packed with hard-won knowledge.

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