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Marketing research / Luck, David J.

By: Luck, David J.
Contributor(s): Rubin, Ronald S.
Material type: materialTypeLabelBookSeries: Business masters: Publisher: New Delhi Prentice Hall of India 1987Edition: 7th edition.Description: xvii, 683. ; 24 cm.ISBN: 0333721780; 9788120304840.Subject(s): Market research | Marketing research | Business & Economics / Marketing / Research | Sales & MarketingOnline resources: Amazon.com | Amazon customer reviews Summary: Marketing Research brings together the theory and practice of market research, covering everything from the basic techniques to recent developments in electronic data collection.
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Item type Current location Call number Copy number Status Date due Barcode
Books The MUA Library South C campus
- Open Collection
HF 5415.2 .L83 1987 (Browse shelf) 1 Available 2008-0364
Books The MUA Library South C campus
- Open Collection
HF 5415.2 .L83 1987 (Browse shelf) 2 Available 2008-0365

Paperback.

includes bibliography

Marketing Research brings together the theory and practice of market research, covering everything from the basic techniques to recent developments in electronic data collection.

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