Normal view MARC view ISBD view

Marketing research : within a changing information environment / Jr.,Joseph Hair.

By: Hair, Jr.,Joseph.
Contributor(s): Bush, Robert | Ortinau, David.
Material type: materialTypeLabelBookSeries: Mcgraw hill/irwin series in marketing: Publisher: New Delhi : McGraw-Hill/Irwin, 2006Edition: 3nd ed.Description: 728 p. ; 26 cm.ISBN: 0072830875; 9780072830873.Subject(s): Business/Economics | Business, Accounting & Vocational: Textbooks & Study Guides | Market research | Business / Economics / Finance | Textbooks | Business & Economics | Marketing research | Business & Economics / Marketing / Research | Marketing - ResearchDDC classification: 658.83 Online resources: Amazon.com | Amazon customer reviews Summary: Marketing Research, 3/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This book is unique from any other in the market in three significant ways. First, it provides a greater balance between primary and secondary information and the techniques and methods that underpin these two important types of data. Second, it offers in-depth coverage of the critical research tools and skills that will be required of today and tomorrow’s marketing researchers and business decision-makers. Third, with its in-depth coverage of secondary research, the practice of customer-based management is highlighted as this book helps students see what real companies are doing for their marketing research. This book provides students a realistic and current view of the practice and importance of marketing research in the business world.
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Call number Copy number Status Date due Barcode
Books The MUA Library South C campus
- Open Collection
HF 5415.2 .H36 2006 (Browse shelf) 3 Available 2010-0247
Books The MUA Library South C campus
- Open Collection
HF 5415.2 .H36 2006 (Browse shelf) 4 Available 2010-0248
Books The MUA Library South C campus
- Open Collection
HF 5415.2 .H36 2006 (Browse shelf) 5 Available 2010-0246

Hardcover.

Marketing Research, 3/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This book is unique from any other in the market in three significant ways. First, it provides a greater balance between primary and secondary information and the techniques and methods that underpin these two important types of data. Second, it offers in-depth coverage of the critical research tools and skills that will be required of today and tomorrow’s marketing researchers and business decision-makers. Third, with its in-depth coverage of secondary research, the practice of customer-based management is highlighted as this book helps students see what real companies are doing for their marketing research. This book provides students a realistic and current view of the practice and importance of marketing research in the business world.

There are no comments for this item.

Log in to your account to post a comment.

Contact us on

Email: library@mua.ac.ke
Tel: +254 20 2361160/1
Mobile: +254 706 035299, +254 722 224193

The Management University of Africa - Library and Information Services
PO Box 29677 00100 - GPO Nairobi, Kenya. | E Mail : - library@mua.ac.ke | University Web Site : - www.mua.ac.ke

powered by KOHA LMS

//]]>