Normal view MARC view ISBD view

Marketing strategies : a contemporary approach / Ashok Ranchhod.

By: Ranchhod, Ashok.
Contributor(s): Gurau, Calin.
Material type: materialTypeLabelBookSeries: 2nd edition: Publisher: Harlow, England: Prentice Hall, 2007Edition: 2nd ed.Description: 440 p. ; 25 cm.ISBN: 0273706748; 9780273706748.Subject(s): Business/Economics | Management & Business: General | Marketing | Marketing Research | Market research | Research methods: general | Sales & marketing | Business / Economics / Finance | Business & Economics | Marketing - Research | Business & Economics / Marketing / General | Marketing - GeneralDDC classification: 380 Online resources: Amazon.com | Amazon customer reviews Summary: Taking a modern European perspective, Marketing Strategies examines marketing from different angles an order to create a broader understanding of the discipline. A radical and dynamic approach to the subject is taken, in that there is no discussion of the traditional 4 'P's, as strategies are company-specific. Instead the author integrates five of the main contemporary factors that affect marketing in the 21st century: Globalisation, the Impact of Technology, Ethics, Market Orientation and Sustainability. Marketing Strategies is suitable for upper level courses in BA marketing modules such as marketing strategy, marketing management, as well as students studying for an MBA and a Business Studies course.
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Call number Copy number Status Date due Barcode
Books The MUA Library South C campus
- Open Collection
HF 5415.13 .R36 2007 (Browse shelf) 1 Available 2009-8677
Books The MUA Library South C campus
- Open Collection
HF 5415.13 .R36 2007 (Browse shelf) 2 Available 2009-8678
Books The MUA Library South C campus
- Open Collection
HF 5415.13 .R36 2007 (Browse shelf) 3 Available 2009-8679
Books The MUA Library South C campus
- Open Collection
HF 5415.13 .R36 2007 (Browse shelf) 4 Available 2009-8680

Paperback.

Taking a modern European perspective, Marketing Strategies examines marketing from different angles an order to create a broader understanding of the discipline. A radical and dynamic approach to the subject is taken, in that there is no discussion of the traditional 4 'P's, as strategies are company-specific. Instead the author integrates five of the main contemporary factors that affect marketing in the 21st century: Globalisation, the Impact of Technology, Ethics, Market Orientation and Sustainability. Marketing Strategies is suitable for upper level courses in BA marketing modules such as marketing strategy, marketing management, as well as students studying for an MBA and a Business Studies course.

There are no comments for this item.

Log in to your account to post a comment.

Contact us on

Email: library@mua.ac.ke
Tel: +254 20 2361160/1
Mobile: +254 706 035299, +254 722 224193

The Management University of Africa - Library and Information Services
PO Box 29677 00100 - GPO Nairobi, Kenya. | E Mail : - library@mua.ac.ke | University Web Site : - www.mua.ac.ke

powered by KOHA LMS

//]]>