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Marketing strategy : planning and implementation / Orville C., Jr. Walker.

By: Walker, Orville C., Jr.
Contributor(s): Boyd, Harper W., Jr | Larreche, Jean-Claude.
Material type: materialTypeLabelBookSeries: Irwin series in marketing, 2nd ed: Publisher: [S.l.] : Richard D Irwin, 1995Edition: 2nd ed.Description: 416 p. ; 24 cm.ISBN: 0256136920; 9780256136920.Subject(s): Business strategy | Marketing Management | Business & Economics | Business/Economics | Business & Economics / Marketing / General | Marketing - General | Management | Marketing | Sales & MarketingDDC classification: 658.802 Online resources: Amazon.com | Amazon customer reviews Summary: This text focuses on product-market entry-level strategy, examining the content of specific strategies appropriate for difference market and competitive situations, as well as the organizational and managerial issues involved in implementing those strategies. Real-wprld examples are used to illustrate concepts and procedures and demonstrate their practical significance. The text comes bound with GAMR, a Global Allocation Marketing Resources simulation. This edition includes a chapter on international issues.
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Item type Current location Call number Copy number Status Date due Barcode
Books The MUA Library South C campus
- Open Collection
HF 5415.13 .W35 1995 (Browse shelf) 1 Available 2003-0438
Books The MUA Library South C campus
- Open Collection
HF 5415.13 .W35 1995 (Browse shelf) 2 Available 2003-0437

Paperback.

This text focuses on product-market entry-level strategy, examining the content of specific strategies appropriate for difference market and competitive situations, as well as the organizational and managerial issues involved in implementing those strategies. Real-wprld examples are used to illustrate concepts and procedures and demonstrate their practical significance. The text comes bound with GAMR, a Global Allocation Marketing Resources simulation. This edition includes a chapter on international issues.

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