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Marketing : Michael Etzel.with online learning center premium content card /

By: Etzel, Michael.
Contributor(s): Walker, Bruce | Stanton, William.
Material type: materialTypeLabelBookPublisher: [S.l.] : McGraw-Hill/Irwin, 2005Edition: 14th ed.Description: 706 p. ; 28 cm.ISBN: 0073252891; 9780073252896.Subject(s): Sales & marketing | Business & Economics | Coursepacks | Business/Economics | Business & Economics / Marketing / General | Marketing - General | Business, Accounting & Vocational: Textbooks & Study GuidesDDC classification: 380 Online resources: Amazon.com | Amazon customer reviews Summary: Marketing, 14/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship.
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Item type Current location Call number Status Date due Barcode
Books The MUA Library South C campus
- Open Collection
HF 5415 .E38 2007 (Browse shelf) Available 2010-0189

Paperback.

Marketing, 14/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship.

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