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Meaningful marketing / Doug Hall.

By: Hall, Doug.
Contributor(s): Stamp, Jeffrey, Ph.D | Zyman, Sergio.
Material type: materialTypeLabelBookPublisher: [S.l.] : Betterway, 2003Description: 240 p. ; 24 cm.ISBN: 155870681X; 9781558706811.Subject(s): Sales & marketing | Business & Economics | Business / Economics / Finance | Audio Adult: Other | Business & Economics / Marketing / General | Marketing - General | Sales & Selling - Techniques | Management | Marketing | Business, Accounting & Vocational: Textbooks & Study GuidesDDC classification: 658.8 Online resources: Amazon.com | Amazon customer reviews Summary: Learn how to sell more with less effort! Meaningful Marketing is a powerful new approach to sales and marketing that will multiply the impact of every dollar you invest and every hour you spend working. Meaningful Marketing is about honesty. It’s about respecting your customers’ intelligence. It’s about focusing your energies on how you and your offering make a genuine difference in your customers’ lives. The alternative to Meaningful Marketing is Mindless Marketing - using sales and marketing tricks and gimmicks as opposed to the actual merits and virtues of your offering to make the sale. New research by the authors indicates that Meaningful Marketing initiatives are twice as likely to deliver sustained success versus Mindless efforts, and four times less likely to require significant price discounting. What makes this book’s teachings more reliable and reproducible than others is that instead of being based on "guru opinions," it’s grounded in hard data on consumer, industrial and business-to-business marketing. After reading Meaningful Marketing, you will know how to more effectively and efficiently market and sell your brand, your services, your products and even yourself!
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Item type Current location Call number Status Date due Barcode
Books The MUA Library South C campus
- Open Collection
HF 5415 .H35 2003 (Browse shelf) Available 2005-0315

Hardcover.

Learn how to sell more with less effort! Meaningful Marketing is a powerful new approach to sales and marketing that will multiply the impact of every dollar you invest and every hour you spend working. Meaningful Marketing is about honesty. It’s about respecting your customers’ intelligence. It’s about focusing your energies on how you and your offering make a genuine difference in your customers’ lives. The alternative to Meaningful Marketing is Mindless Marketing - using sales and marketing tricks and gimmicks as opposed to the actual merits and virtues of your offering to make the sale. New research by the authors indicates that Meaningful Marketing initiatives are twice as likely to deliver sustained success versus Mindless efforts, and four times less likely to require significant price discounting. What makes this book’s teachings more reliable and reproducible than others is that instead of being based on "guru opinions," it’s grounded in hard data on consumer, industrial and business-to-business marketing. After reading Meaningful Marketing, you will know how to more effectively and efficiently market and sell your brand, your services, your products and even yourself!

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