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Principles of public relations / Balan,K.R

By: Rayudu,C.S.
Contributor(s): K.R .Balan.
Material type: materialTypeLabelBookPublisher: Mumbai: Himalaya Publishing House, 2005Description: 344 p. ; 24 cm.ISBN: 8183185797; 8183185797.Subject(s): Management & management techniques | Public relations | Business/Economics | Business & Economics / Public Relations | Sales & MarketingDDC classification: 659 Online resources: Amazon.com | Amazon customer reviews Summary: "Principles of Public Relations" takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice. The second edition has been revised throughout to include expanded sections on the history of PR, the use of the Internet for PR, the PR occupation and the future development of PR practice. It also contains more PR theory, extra case studies, and fully updated references and examples for a comprehensive introduction to this field.
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"Principles of Public Relations" takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice. The second edition has been revised throughout to include expanded sections on the history of PR, the use of the Internet for PR, the PR occupation and the future development of PR practice. It also contains more PR theory, extra case studies, and fully updated references and examples for a comprehensive introduction to this field.

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