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Public relations writing and media techniques / Dennis L. Wilcox.

By: Wilcox, Dennis L.
Material type: materialTypeLabelBookPublisher: Boston : Allyn & Bacon, 2009Edition: 6th ed.Description: 576 p. ; 23 cm.ISBN: 0205648282; 9780205648283.Subject(s): Creative writing guides | Public relations - United States | Public relations -- Authorship. -- United States | Business / Economics / Finance | Performing Arts | Language | BUSINESS & ECONOMICS / Business Writing | Business & Economics / Public Relations | Business Writing | Performing Arts / Theater / General | Public Relations | Theater - General | Composition & Creative Writing - General | Authorship | United States | Sales & MarketingDDC classification: 808.06659 Online resources: Amazon.com | Amazon customer reviews Summary: Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing book available, with real-world examples of outstanding work by public relations professionals. The basics of public relations writing, writing for the mass media, writing for other media (including newsletters, the Internet, social media, speeches, direct mail, and others), and managing programs and campaigns, including special events. Public relations writing.
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books The MUA Library South C campus
- Open Collection
STACK 2 HD 59 .W55 2009 (Browse shelf) 1 Available 2009-5122
Books The MUA Library South C campus
- Open Collection
STACK 2 HD 59 .W55 2009 (Browse shelf) 2 Available 2009-5123
Books The MUA Library South C campus
- Open Collection
STACK 2 HD 59 .W55 2009 (Browse shelf) 3 Available 2009-5124

Paperback.

Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing book available, with real-world examples of outstanding work by public relations professionals. The basics of public relations writing, writing for the mass media, writing for other media (including newsletters, the Internet, social media, speeches, direct mail, and others), and managing programs and campaigns, including special events. Public relations writing.

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