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Retail management / Ronald W. Hasty.

By: Hasty, Ronald W.
Contributor(s): Reardon, James.
Material type: materialTypeLabelBookSeries: The mcgraw-hill series in marketing: Publisher: [S.l.] : Mcgraw-Hill College, 1996Description: 688 p. ; 25 cm.ISBN: 0070270317; 9780070270312.Subject(s): Sales & marketing management | Business & Economics | Business/Economics | Business & Economics / Industries / Retailing | Industries - Retailing | Management - General | Case studies | Detailhandel | Management | Retail trade | gtt | Sales & MarketingDDC classification: 658.87 Online resources: Amazon.com | Amazon customer reviews Summary: This text provides strong practical emphasis and up-to-date coverage of recent concepts in the area of retail management. It includes many examples based on a range of retail venues and cases are included to consolidate learning. Information covered includes: Internet retailing; interactive television shopping; personalized shopping databases; the impact of globalization on retailing; and considers factors such as retailing as entertainment, retail theatre and other evolving customized retail formats.
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Item type Current location Call number Copy number Status Date due Barcode
Books KISAJU MAIN CAMPUS
- Open Collection
HF 5429 .H37 1999 (Browse shelf) Available 2003-1464
Books KISAJU MAIN CAMPUS
- Open Collection
HF 5429 .H37 1987 (Browse shelf) Available 2001-0840
Books The MUA Library South C campus
- Open Collection
HF 5429 .H37 1999 (Browse shelf) 1 Available 2003-0435
Books The MUA Library South C campus
- Open Collection
HF 5429 .H37 1999 (Browse shelf) 2 Available 2003-0433
Books The MUA Library South C campus
- Open Collection
HF 5429 .H37 1999 (Browse shelf) 3 Available 2003-0434
Books The MUA Library South C campus
- Open Collection
HF 5429 .H37 1999 (Browse shelf) 4 Available 2003-0840

Hardcover.

This text provides strong practical emphasis and up-to-date coverage of recent concepts in the area of retail management. It includes many examples based on a range of retail venues and cases are included to consolidate learning. Information covered includes: Internet retailing; interactive television shopping; personalized shopping databases; the impact of globalization on retailing; and considers factors such as retailing as entertainment, retail theatre and other evolving customized retail formats.

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