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Sales forecasting management : understanding the techniques, systems, and management of the sales forecasting process / John T. Mentzer & Carol C. Bienstock.

By: Mentzer, John T.
Contributor(s): Bienstock, Carol C.
Material type: materialTypeLabelBookPublisher: Thousand Oaks : Sage Publications, c1998Description: xiv, 274 p. : ill. ; 23 cm. + 1 computer disk (3 1/2 in.).ISBN: 0761908234; 0761908226.Subject(s): Sales forecasting -- Management | Marketing research -- ManagementDDC classification: 658.8/18 Online resources: Publisher description | Table of contents only | Contributor biographical information
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Item type Current location Call number Copy number Status Date due Barcode
Books The MUA Library South C campus
- Open Collection
HF 5415.2 .M46 1998 (Browse shelf) 1 Available 2008-0627
Books The MUA Library South C campus
- Open Collection
HF 5415.2 .M46 1998 (Browse shelf) 2 Available 2008-0628

Includes bibliographical references and index.

System requirements for accompanying computer disk: IBM PC or compatible system; Multicaster.

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