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Strategic marketing for nonprofit organizations / Alan R. Andreasen and Philip Kotler.

By: Andreasen, Alan R.
Contributor(s): Kotler, Phillip.
Material type: materialTypeLabelBookSeries: 5th edition: Publisher: [S.l.] : Prentice Hall, 1995Edition: 6th ed.Description: 528 p. ; 25 cm.ISBN: 9788120322592.Subject(s): Charities & voluntary services | Management & management techniques | Non-profitmaking organizations | Sales & marketing management | Marketing | Non-Profit Organizations Management | Business / Economics / Finance | Business/Economics | Business & Economics / Marketing / General | Marketing - General | Nonprofit Organizations & Charities | Nonprofit organizations | Sales & MarketingDDC classification: 658.8 Online resources: Amazon.com | Amazon customer reviews Summary: Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.
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Item type Current location Call number Copy number Status Date due Barcode
Books KISAJU MAIN CAMPUS
- Open Collection
HF 5415 .A53 2007 (Browse shelf) 4 Available 2008-0449
Books The MUA Library South C campus
- Open Collection
HF 5415 .A53 2007 (Browse shelf) 1 Available 2008-0446
Books The MUA Library South C campus
- Open Collection
HF 5415 .A53 2007 (Browse shelf) 2 Available 2008-0447
Books The MUA Library South C campus
- Open Collection
HF 5415 .A53 2007 (Browse shelf) 3 Available 2008-0448

Hardcover.

Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.

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