Normal view MARC view ISBD view

This is pr : the realities of public relations / Doug Newsom.

By: Newsom, Doug.
Contributor(s): Turk, Judy VanSlyke | Kruckeberg, Dean.
Material type: materialTypeLabelBookPublisher: Austral : Wadsworth Publishing Company, 1999Edition: 7 Sub ed.Description: 600 p. ; 24 cm.ISBN: 053455962X; 9780534559625.Subject(s): Business/Economics | Sales & Marketing | Business / Economics / Finance | Business & Economics | Advertising & Promotion | BUSINESS & ECONOMICS / Advertising & Promotion | Business & Economics / Public Relations | Public RelationsDDC classification: 659.2 Online resources: Amazon.com | Amazon customer reviews Summary: This authoritative text introduces students to the world of public relations with a strong emphasis on the fundamentals (such as history and research), as well as the emerging issues (such as technology, ethics, and the international aspects of public relations).
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
No physical items for this record

Personal Computers.

This authoritative text introduces students to the world of public relations with a strong emphasis on the fundamentals (such as history and research), as well as the emerging issues (such as technology, ethics, and the international aspects of public relations).

There are no comments for this item.

Log in to your account to post a comment.

Contact us on

Email: library@mua.ac.ke
Tel: +254 20 2361160/1
Mobile: +254 706 035299, +254 722 224193

The Management University of Africa - Library and Information Services
PO Box 29677 00100 - GPO Nairobi, Kenya. | E Mail : - library@mua.ac.ke | University Web Site : - www.mua.ac.ke

powered by KOHA LMS

//]]>