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Business marketing strategy : cases, concepts and applications / V. Kasturi Rangan.

By: Rangan, V. Kasturi.
Contributor(s): Shapiro, Benson P | Moriarity, Rowland T., Jr.
Material type: materialTypeLabelBookSeries: Hardcover: Publisher: Chicago : Richard D Irwin, 1994Description: 864 p. ; 24 cm.ISBN: 025616911X; 9780256169119.Subject(s): Business/Economics | Sales & Marketing | Marketing ManagementDDC classification: 658.802 Online resources: Amazon.com | Amazon customer reviews
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Item type Current location Call number Copy number Status Date due Barcode
Books The MUA Library South C campus
- Open Collection
HF 5415.13 .R36 1995 (Browse shelf) 1 Available 2004-0050

Hardcover.

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