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Competitive marketing / John O'Shaughnessey.

By: O'Shaughnessey, John.
Material type: materialTypeLabelBookPublisher: London : Routledge, 1989Edition: 2nd Edition ed.Description: 474 p.ISBN: 0415084296; 9780415084291.Subject(s): Business strategy | Marketing | Business / Economics / Finance | Business & Economics / Marketing / General | Marketing - General | Sales & MarketingOnline resources: Amazon.com | Amazon customer reviews Summary: This new edition of a best selling international text now covers strategic marketing and includes up-to-date examples of all areas of marketing throughout.
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Item type Current location Call number Copy number Status Date due Barcode
Books The MUA Library South C campus
- Open Collection
HF 5415.13 .O78 1988 (Browse shelf) 1 Available 2003-1503

Paperback.

This new edition of a best selling international text now covers strategic marketing and includes up-to-date examples of all areas of marketing throughout.

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