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Competitive strategy / Michael E. Porter.

By: Porter, Michael E.
Material type: materialTypeLabelBookPublisher: NEWYORK : Free Press, 2004Description: 416 p. ; 24 cm.ISBN: 0743260880; 9780743260886.Subject(s): Business/Economics | Management & Business: General | Business & Management | Business strategy | Business studies | Business & Investing / Management | Business & Economics / Strategic Planning | Competition | Strategic planningDDC classification: 658 Online resources: Amazon.com | Amazon customer reviews Summary: Electrifying in its simplicity - like all great breakthroughs - COMPETITIVE STRATEGY captures the complexity of industry competition in five underlying forces. Author Michael Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies - lowest cost, differentiation, and focus - which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalised Porter's ideas and applied them to assess industries, understand competitors and choose competitive positions. COMPETITIVE STRATEGY has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. Porter's rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books The MUA Library South C campus
- Open Collection
STACK 2 HD 41 .P67 1998 (Browse shelf) 3 Available 2004-0780
Books The MUA Library South C campus
- Open Collection
STACK 2 HD 41 .P67 1998 (Browse shelf) 4 Available 1998-0099
Books The MUA Library South C campus
- Open Collection
STACK 2 HD 41 .P67 1998 (Browse shelf) 5 Available 1998-0100
Books The MUA Library South C campus
- Open Collection
STACK 2 HD 41 .P67 1998 (Browse shelf) 6 Available 1998-0101
Books The MUA Library South C campus
- Open Collection
STACK 2 HD 41 .P67 1998 (Browse shelf) 7 Available 1998-0102
Books The MUA Library South C campus
- Open Collection
STACK 2 HD 41 .P67 1998 (Browse shelf) 8 Available 2004-0108

Paperback.

Electrifying in its simplicity - like all great breakthroughs - COMPETITIVE STRATEGY captures the complexity of industry competition in five underlying forces. Author Michael Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies - lowest cost, differentiation, and focus - which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalised Porter's ideas and applied them to assess industries, understand competitors and choose competitive positions. COMPETITIVE STRATEGY has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. Porter's rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.

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