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Consumers / Eric J Arnould.

By: Arnould, Eric J.
Contributor(s): Price, Linda | Zinkhan, George M.
Material type: materialTypeLabelBookPublisher: [BOSTON] : McGraw-Hill/Irwin, 2004Edition: 2nd ed.Description: 896 p. ; 26 cm.ISBN: 0072537140; 9780072537147.Subject(s): Market research | Sales & marketing | Consumer behavior - United States | Consumer behavior | Consumer Behavior | Business & Economics | Business / Economics / Finance | Business/Economics | Business & Economics / Marketing / General | Business & Economics / Marketing / Research | Marketing - Research | Consumer Behavior - General | United States | Business, Accounting & Vocational: Textbooks & Study GuidesDDC classification: 658.8342 Online resources: Amazon.com | Amazon customer reviews Summary: Consumers, 2/e, by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. Consumers is praised as the most current text in the field in the areas of technology, research, and illustrative examples.
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Item type Current location Call number Copy number Status Date due Barcode
Books KISAJU MAIN CAMPUS
- Open Collection
HF 5415.32 .A76 2007 (Browse shelf) 11 Available 2007-1005
Books KISAJU MAIN CAMPUS
- Open Collection
HF 5415.32 .A76 2007 (Browse shelf) 12 Available 2007-1008
Books The MUA Library South C campus
- Open Collection
HF 5415.32 .A76 2007 (Browse shelf) 8 Available 2007-1003
Books The MUA Library South C campus
- Open Collection
HF 5415.32 .A76 2007 (Browse shelf) 9 Available 2007-1007
Books The MUA Library South C campus
- Open Collection
HF 5415.32 .A76 2007 (Browse shelf) 10 Available 2007-1213
Books The MUA Library South C campus
- Open Collection
HF 5415.32 .A76 2007 (Browse shelf) 13 Available 2007-1006
Books The MUA Library South C campus
- Open Collection
HF 5415.32 .A76 2007 (Browse shelf) 14 Available 2007-1004

Hardcover.

Consumers, 2/e, by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. Consumers is praised as the most current text in the field in the areas of technology, research, and illustrative examples.

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