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Corporate communication / Paul A. Argenti.

By: Argenti, Paul A.
Material type: materialTypeLabelBookPublisher: Boston : McGraw Hill Higher Education, 2003Edition: 3th ed.Description: 234p. ; 24 cm.ISBN: 0072314028; 9780072314021.Subject(s): Corporate communication | Business communication & presentationOnline resources: Amazon.com | Amazon customer reviews Summary: "Corporate Communication" by Paul A. Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.
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Item type Current location Call number Status Date due Barcode
Books The MUA Library South C campus
- Open Collection
HD 30.3 .A74 2009 (Browse shelf) Available 2008-3238

Paperback.

Includes bibliographical references and index.

"Corporate Communication" by Paul A. Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

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