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Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon.

By: Mentzer, John T.
Contributor(s): Moon, Mark A, 1955-.
Material type: materialTypeLabelBookPublisher: Thousand Oaks, Calif. : Sage Publications, c2005Edition: 2nd ed.Description: xv, 347 p. : ill. ; 23 cm.ISBN: 1412905710 (pbk.); 8178295059.Subject(s): Sales forecasting -- Management | Marketing research -- ManagementDDC classification: 658.8/18 Online resources: Table of contents only | Publisher description | Contributor biographical information
Contents:
Sales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems.
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Includes bibliographical references (p. 331-335) and index.

Sales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems.

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