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Corporate community relations : the principle of the neighbor of choice / Edmund M. Burke.

By: Burke, Edmund M.
Contributor(s): Corporation, The New Expectations for Today's.
Material type: materialTypeLabelBookPublisher: London : Praeger, 1999Description: 208 p. ; 24 cm.ISBN: 027596471X; 9780275964719.Subject(s): Economics, finance, business & management | Public Relations | Business Ethics | Corporate image | Social responsibility of businessDDC classification: 658.408 Online resources: Amazon.com | Amazon customer reviews Summary: Burke challenges the current thesis that companies should act responsibly toward communities and societies. Instead, he shows that changes in society mandate that companies must develop strategies and programs that foster a reputation of trust in local communities in order that they preserve their license to operate. Burke describes strategies and programs of action that enable companies to develop trust and thus maintain their license to operate. He also describes ways to use philanthropy and volunteer programs to achieve a competitive advantage.
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books The MUA Library South C campus
- Open Collection
STACK 2 HD 59.2 .B87 1999 (Browse shelf) 1 Available 2008-3129

Burke challenges the current thesis that companies should act responsibly toward communities and societies. Instead, he shows that changes in society mandate that companies must develop strategies and programs that foster a reputation of trust in local communities in order that they preserve their license to operate. Burke describes strategies and programs of action that enable companies to develop trust and thus maintain their license to operate. He also describes ways to use philanthropy and volunteer programs to achieve a competitive advantage.

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