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Corporate strategy / Richard Lynch.

By: Lynch, Richard.
Material type: materialTypeLabelBookSeries: Publisher: Harlow, England : Financial Times Management, 2000Edition: 2nd ed.Description: 416 p. ; 24 cm.ISBN: 0273643037; 9780273643036.Subject(s): Business strategy | Strategic planning | Management - GeneralDDC classification: 658 Summary: This text seeks to present and explain the concepts, techniques, frameworks and methodologies of strategic management in a concise, straightforward way. It gives the reader all the essential information needed to identify central issues in strategic management and planning and hence be able to make up his or her own mind on the best approaches to strategic problems. The major amendment for the second edition is a new chapter on the (physical) environmental aspects of corporate strategy, incorporating sustainable development, legal constraints, EU and Third World influences, codes of practice, packaging and labelling, and other critical issues. Also, significant additions are made to pan-company marketing, strategic vision and thrust, contingency planning, management of service, strategic flexibility and fit, market-led change, theories of internationalisation, ethical dilemmas, downsizing, and relationship marketing. The planning and control material is placed into a wider contextual framework.
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Item type Current location Call number Copy number Status Date due Barcode
Books The MUA Library South C campus
- Open Collection
HD 30.28 .L96 2000 (Browse shelf) 1 Available 2003-1152

Paperback.

This text seeks to present and explain the concepts, techniques, frameworks and methodologies of strategic management in a concise, straightforward way. It gives the reader all the essential information needed to identify central issues in strategic management and planning and hence be able to make up his or her own mind on the best approaches to strategic problems. The major amendment for the second edition is a new chapter on the (physical) environmental aspects of corporate strategy, incorporating sustainable development, legal constraints, EU and Third World influences, codes of practice, packaging and labelling, and other critical issues. Also, significant additions are made to pan-company marketing, strategic vision and thrust, contingency planning, management of service, strategic flexibility and fit, market-led change, theories of internationalisation, ethical dilemmas, downsizing, and relationship marketing. The planning and control material is placed into a wider contextual framework.

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