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Advertising management : text and cases / U.C.Mathur

By: Mathur,U.C, 1940-.
Contributor(s): , 1943- [joint author.].
Material type: materialTypeLabelBookPublisher: New Delhi New age international (p) ltd publishers c2005Description: x, 334 p. : ill. ; 25 cm.ISBN: 8122415946.Subject(s): Advertising -- ManagementDDC classification: 659.1
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Includes bibliographical references and index.

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