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Market research in practice : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan.

By: Hague, Paul N.
Contributor(s): Hague, Nick, 1974- | Morgan, Carol-Ann, 1958-.
Material type: materialTypeLabelBookSeries: Market research in practice series. Publisher: London ; Sterling, VA : Kogan Page, 2004Description: xii, 244 p. : ill. ; 24 cm.ISBN: 0749443197.Subject(s): Marketing researchDDC classification: 658.8/3 Online resources: Table of contents | Publisher description | Contributor biographical information
Contents:
Introduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting.
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Includes bibliographical references (p. 221-235) and index.

Introduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting.

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