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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.

By: Schiffman, Leon G.
Contributor(s): Kanuk, Leslie Lazar.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2004Edition: 8th ed.Description: xxiv, 587, [67] p. : col. ill. ; 27 cm.ISBN: 8177581104.Subject(s): Consumer behavior | Motivation research (Marketing)DDC classification: 658.8/342
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