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Marketing intelligence : discover what your customers really want and what your competitors are up to / Jack Savidge.

By: Calling, Callingham.
Material type: materialTypeLabelBookPublisher: Homewood, Ill. : Business One Irwin, c1992Description: xvii, 268 p. : ill. ; 24 cm.ISBN: 1556235798.Subject(s): Marketing research | Marketing -- Management | Small business -- ManagementDDC classification: 658.8/02
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Includes bibliographical references (p. 254-256) and index.

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