Normal view MARC view ISBD view

Evaluating public relations : a best practice guide to public relations planning, research and evaluation / Tom Watson and Paul Noble.

By: Watson, Tom.
Contributor(s): Noble, Paul.
Material type: materialTypeLabelBookSeries: Pr in practice: Publisher: New Delhi : Kogan Page, 2008Edition: 2nd ed.Description: 252 p. ; 24 cm.ISBN: 0749449799; 9780749449797.Subject(s): Public relations - Evaluation | Business / Economics / Finance | Business & Economics / Public Relations | Public Relations | Management - General | Business & Management | Business & Economics | Business/Economics | Case studies | Evaluation | Sales & MarketingDDC classification: 659.2 Online resources: Amazon.com | Amazon customer reviews Summary: Evaluating Public Relations advises PR practitioners at all levels how to demonstrate clearly and objectively to their clients and managers the impact that their work has. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies, illustrating them throughout with award winning case studies and interviews. Fully revised and updated, the second edition of this book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies. This edition includes new information on: online evaluation; measuring relationships; practitioner culture, evaluation procedures and structures; payment by results; econometrics; word of mouth. Covering both theory and practice, Evaluating Public Relations is a handbook for both students and experienced practitioners. http://www.loc.gov/catdir/toc/fy041/2003004867.html
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Collection Call number Copy number Status Date due Barcode
Books The MUA Library South C campus
- Open Collection
STACK 2 HD 59 .W38 2008 (Browse shelf) 1 Available 2008-3006

Paperback.

Evaluating Public Relations advises PR practitioners at all levels how to demonstrate clearly and objectively to their clients and managers the impact that their work has. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies, illustrating them throughout with award winning case studies and interviews. Fully revised and updated, the second edition of this book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies. This edition includes new information on: online evaluation; measuring relationships; practitioner culture, evaluation procedures and structures; payment by results; econometrics; word of mouth. Covering both theory and practice, Evaluating Public Relations is a handbook for both students and experienced practitioners. http://www.loc.gov/catdir/toc/fy041/2003004867.html

There are no comments for this item.

Log in to your account to post a comment.

Contact us on

Email: library@mua.ac.ke
Tel: +254 20 2361160/1
Mobile: +254 706 035299, +254 722 224193

The Management University of Africa - Library and Information Services
PO Box 29677 00100 - GPO Nairobi, Kenya. | E Mail : - library@mua.ac.ke | University Web Site : - www.mua.ac.ke

powered by KOHA LMS

//]]>