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The CRM handbook A business guide to customer relationship management Jill Dyche

By: Dyche, Jill.
Material type: materialTypeLabelBookPublisher: New Delhi Pearson 2002Description: 331 p. ; 23 cm.ISBN: 8177587625; 9788177587623.Subject(s): Customer services | Management & management techniques | Business & Economics | Business / Economics / Finance | Business/Economics | BUSINESS & ECONOMICS / Entrepreneurship | Business & Economics / Customer Service | Business & Economics / Management | Business & Economics / Marketing / General | Customer Relations | Customer Service | Entrepreneurship | Marketing - General | Management - General | Brand name products | Branding (Marketing) | Customer loyalty | Management | Marketing | Management TechniquesDDC classification: 658.812 Online resources: Amazon.com | Amazon customer reviews Summary: sA hands-on guidebook from Accenture for building a globally responsive, customer-driven enterprise As the dust settles from the most recent round of CRM projects, companies are increasingly finding that their efforts havenot delivered anticipated benefits. In The Ultimate CRM Handbook , influential thought leaders from Accenture discuss why CRM has failed to live up to expectations and what companies can do to improve the bottom-line return on CRM investments. More than 30 chapters and in-depth case studies on many leading companies give managers and senior executives alike the high-level perspective needed to build lasting, profitable bonds with their customers. They also provide techniques companies can use to: Establish more effective interactions with their customers Build lasting brand loyalty Dramatically improve the efficiency of their sales, marketing, and customer service operations.
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sA hands-on guidebook from Accenture for building a globally responsive, customer-driven enterprise As the dust settles from the most recent round of CRM projects, companies are increasingly finding that their efforts havenot delivered anticipated benefits. In The Ultimate CRM Handbook , influential thought leaders from Accenture discuss why CRM has failed to live up to expectations and what companies can do to improve the bottom-line return on CRM investments. More than 30 chapters and in-depth case studies on many leading companies give managers and senior executives alike the high-level perspective needed to build lasting, profitable bonds with their customers. They also provide techniques companies can use to: Establish more effective interactions with their customers Build lasting brand loyalty Dramatically improve the efficiency of their sales, marketing, and customer service operations.

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