Corporate reputation, the brand & the bottom line [electronic resource] :powerful proven communication strategies for maximizing value / Roger Haywood.
By: Haywood, Roger.
Contributor(s): Haywood, Roger. Manage your reputation | ebrary, Inc.Material type: BookPublisher: London ; Sterling, VA : Kogan Page, c2005Edition: 3rd ed.Description: xvi, 320 p. ; 24 cm.Other title: Corporate reputation, the brand and the bottom line.Subject(s): Public relations | Corporate image | Organizational effectivenessGenre/Form: Electronic books.DDC classification: 659.2 Online resources: An electronic book accessible through the World Wide Web; click to view
|Item type||Current location||Call number||Status||Date due||Barcode|
|e Book||ONLINE RESOURCE||HD 59 .H32 2005eb (Browse shelf)||Not for loan|
"The Chartered Institute of Marketing."
Previous ed. published as: Manage your reputation. London : Kogan Page, c2002.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.