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Corporate reputation, the brand & the bottom line [electronic resource] :powerful proven communication strategies for maximizing value / Roger Haywood.

By: Haywood, Roger, 1939-.
Contributor(s): Haywood, Roger, 1939-. Manage your reputation | ebrary, Inc.
Material type: materialTypeLabelBookPublisher: London ; Sterling, VA : Kogan Page, c2005Edition: 3rd ed.Description: xvi, 320 p. ; 24 cm.Other title: Corporate reputation, the brand and the bottom line.Subject(s): Public relations | Corporate image | Organizational effectivenessGenre/Form: Electronic books.DDC classification: 659.2 Online resources: An electronic book accessible through the World Wide Web; click to view
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Item type Current location Call number Status Date due Barcode
e Book ONLINE RESOURCE
HD 59 .H32 2005eb (Browse shelf) Not for loan

"The Chartered Institute of Marketing."

Previous ed. published as: Manage your reputation. London : Kogan Page, c2002.

Includes index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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