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Foundations of marketing / David Jobber.

By: Jobber, David.
Contributor(s): Fahy, John.
Material type: materialTypeLabelBookPublisher: London: McGraw Hill Higher Education, 2006Edition: 2nd ed.Description: 384 p. ; 27 cm.ISBN: 007710918X; 9780077109189.Subject(s): Business, Accounting & Vocational: Textbooks & Study Guides | Sales & marketing | Business & Economics / Marketing / GeneralOnline resources: Amazon.com | Amazon customer reviews Summary: "Foundations of Marketing, 2/e" is a thorough, up-to-date and exciting introductory textbook that's ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.
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Item type Current location Collection Call number Status Date due Barcode
Books The MUA Library South C campus
- Open Collection
STACK 3 HF 5415 .F34 2012 (Browse shelf) Available 2013-0010

Paperback.

"Foundations of Marketing, 2/e" is a thorough, up-to-date and exciting introductory textbook that's ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.

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