Normal view MARC view ISBD view

Getting the message across : public relations, publicity, and working with the media / Sue Ward.

By: Ward, Sue.
Material type: materialTypeLabelBookPublisher: London : Journeyman Press (UK), 1992Description: 237 p. ; 23 cm.ISBN: 185172043X; 9781851720439.Subject(s): Media Studies | Public relations | Publicity | Communication & MediaDDC classification: 302.23 Online resources: Amazon.com | Amazon customer reviews Summary: The success or failure of any media campaign depends on the ability to get the message across effectively and efficiently. Sue Ward's book provides clear and direct information about how to do this and is intended for everyone who has to deal with the media, from community project organizations, to national pressure and campaigning groups.
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Collection Call number Copy number Status Date due Barcode
Books The MUA Library South C campus
- Open Collection
STACK 2 HD 59 .W37 1992 (Browse shelf) 1 Available 2002-0432

Paperback.

The success or failure of any media campaign depends on the ability to get the message across effectively and efficiently. Sue Ward's book provides clear and direct information about how to do this and is intended for everyone who has to deal with the media, from community project organizations, to national pressure and campaigning groups.

There are no comments for this item.

Log in to your account to post a comment.

Contact us on

Email: library@mua.ac.ke
Tel: +254 20 2361160/1
Mobile: +254 706 035299, +254 722 224193

The Management University of Africa - Library and Information Services
PO Box 29677 00100 - GPO Nairobi, Kenya. | E Mail : - library@mua.ac.ke | University Web Site : - www.mua.ac.ke

powered by KOHA LMS

//]]>