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1. Accelerated project management : how to be first to market / James P. Lewis.

by Lewis, James P | Wong, Louis | Lewis, James.

Edition: 1st ed.Material type: book Book; Format: print Publisher: New York : McGraw-Hill, 2004Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 69.P75 L49 2005] (1).

2. Exploring direct and customer relationship marketing / Martin Evans

by Evans , Martin | O'Malley, Lisa | Patterson, Maurice.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: [S.l.] : Cengage Learning Business Press, 2004Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.126 .E93 2004] (1).

3. How advertising works : a review of current thinking / Colin McDonald.

by McDonald, Colin | Advertising Association (Great Britain).

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Oxfordshire [England] : The Advertising Association in association with NTC Publications, 1992Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5804 .M146 1992] (1).

4. How to hire and develop your next top performer : the five qualities that make salespeople great / Herbert Greenberg.

by Greenberg, Herbert | Greenberg, Herbert.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: New Delhi : Tata McGraw-Hill, 2003Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5439.65 .G74 2003] (2).

5. How to plan advertising / edited by Don Cowley.

by Cowley, Don | Account Planning Group.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : Cassell, 1989Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5823 .H69 1997] (3).

6. Integrated marketing communications : strategic planning perspectives / Keith J. Tuckwell.

by Tuckwell, Keith J. (Keith John), 1950-.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Toronto : Pearson Prentice Hall, c2005Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.123 .T82 2004] (1).

7. Marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh.

by Pelsmacker, Patrick de, 1957- | Geuens, Maggie, 1969- | Bergh, Joeri van den, 1971-.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Harlow, U.K. ; New York : Prentice Hall, 2007Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.123 .E375 2007] (4).

8. Marketing management : millennium edition / Philip Kotler.

by Kotler, Philip.

Edition: 10th ed.Material type: book Book; Format: print Publisher: London : Prentice Hall, 2000Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .K68 2000] (3).

9. Principles of marketing / Philip Kotler.

by Kotler, Philip | Armstrong, Gary.

Edition: 8th ed.Material type: book Book; Format: print Publisher: Prentice Hall Prentice Hall, 1999Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .K68 2008] (7). Checked out (1).

10. Public relations : the complete guide / Joe Marconi.

by Marconi, Joe.

Edition: 1st ed.Material type: book Book; Format: print Publisher: Australia : South-Western Educational Pub, 2004Online access: Amazon.com | Amazon customer reviews Availability: No items available

11. This is pr : the realities of public relations / Doug Newsom.

by Newsom, Doug | Turk, Judy VanSlyke | Kruckeberg, Dean.

Edition: 7 Sub ed.Material type: book Book; Format: print Publisher: Austral : Wadsworth Publishing Company, 1999Online access: Amazon.com | Amazon customer reviews Availability: No items available

12. The trouble with computers : usefulness, usability, and productivity / Thomas K. Landauer.

by Landauer, Thomas K.

Material type: book Book; Format: print Publisher: [S.l.] : The MIT Press, 1995Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: QA 76.5 .L36 1995] (1).

13. E-commerce / Jeffrey F. Rayport, Bernard J. Jaworski.

by Rayport, Jeffrey F | Jaworski, Bernard J.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : McGraw-Hill/Irwin MarketspaceU, c2001Other title: Ecommerce.Online access: Publisher description | Table of contents Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5548.32 .R39 2001] (1).

14. International marketing communications / Tom Griffin.

by Griffin, Tom, 1928-.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Oxford [England] ; Boston : Butterworth-Heinemann, 1993Availability: Items available for loan: The MUA Library South C campus [Call number: HF 1416 .G75 1993] (1).

15. The master marketer : how to combine tried and tested techniques with the latest ideas to achieve spectacular marketing success / Christopher Ryan.

by Ryan, Christopher, 1954-.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : Kogan Page, 1994, c1993Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .R83 1993] (1).

16. Cybermarketing : how to use the Internet to market your goods and services / Pauline Bickerton, Matthew Bickerton, and Upkar Pardesi.

by Bickerton, Pauline | Bickerton, Matthew | Pardesi, Upkar | Chartered Institute of Marketing.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Oxford ; Boston : Butterworth-Heinemann, 2000Online access: Publisher description | Table of contents Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.1265 .B53 2000] (1).

17. the spider principle : Ian Lintonhow to tailor your marketing network

by Linton, Ian | Morley, Kevin | Chartered Institute of Marketing.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : Pitman, 1993Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .L56 1993] (1).

18. Strategic marketing : cases, concepts and ... John Atkinson.

by Atkinson, John | Ensor, John | Ashford, Ruth.

Material type: book Book; Format: print Publisher: London: Harper Collins, 1996Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.135 .A85 1996] (1).

19. Marketing & sales career directory.

by Career Press Inc.

Material type: serial Continuing resource; Format: print Publisher: Hawthorne, NJ : Career Press Inc., c1993-Other title: Marketing and sales career directory.Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.35 .M37 1993] (1).

20. Advertising and public relations law / Roy L. Moore, Ronald T. Farrar, Erik L. Collins.

by Moore, Roy L | Farrar, Ronald T | Collins, Erik.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Mahwah, NJ : Erlbaum, 1998Online access: Publisher description Availability: Items available for loan: The MUA Library South C campus [Call number: KF 1614 .M66 1998] (1).

21. Lovers / Judith Krantz.

by Krantz, Judith.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: fiction Publisher: New York : Crown, c1994Online access: Publisher description Availability: No items available

22. Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi: McGraw-Hill Irwin, c2004Online access: Table of contents only Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5823 .B45 2004] (1).

23. Advertising / Frank Jefkins.

by Jefkins, Frank William.

Edition: 4th editionMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: Harlow : Prentice Hall, 2000Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5823 .J44 2000] (3).

24. Advertising / Frank Jefkins.

by Jefkins, Frank William.

Edition: 3th editionMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: London : Pitman, 1994Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5823 .J44 1994] (1).

25. Advertising as communication / Gillian Dyer.

by Dyer, Gillian.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London ; New York : Routledge, 1988 (1990 printing)Online access: Publisher description Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5823 .D94 1982] (1).

26. Contemporary advertising / William F. Arens.

by Arens, William F.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : Irwin /McGraw-Hill, c2002Online access: Publisher description | Table of contents Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5823 .A74 2002] (1).

27. Contemporary advertising / William F. Arens, Courtland L. Bovée ; with the editorial collaboration of Jack J. Whidden.

by Arens, William F | Bovée, Courtland L.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Burr Ridge, Ill. : Irwin, c1994Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5823 .A64 1994] (3).

28. The management of business-to-business advertising : a working guide for small to mid-size companies / Stewart Halsey Ross.

by Ross, Stewart Halsey.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Quorum Books, 1986Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5823 .R67 1986] (1).

29. How to produce creative advertising : proven techniques & computer applications / Ann Keding, Thomas Bivins.

by Keding, Ann | Bivins, Thomas H. (Thomas Harvey), 1947-.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Lincolnwood, Ill., USA : NTC Business Books, c1991Online access: Table of contents Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5823 .K43 1990] (1).

30. Dirty politics : deception, distraction, and democracy / Kathleen Hall Jamieson.

by Jamieson, Kathleen Hall.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Oxford University Press, 1992Online access: Publisher description | Contributor biographical information Availability: Items available for loan: The MUA Library South C campus [Call number: JF 2112 .J36 1992] (1).

31. Everything you think you know about politics-- and why you're wrong / Kathleen Hall Jamieson.

by Jamieson, Kathleen Hall.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Basic Books, 2000Online access: Contributor biographical information | Publisher description Availability: Items available for loan: The MUA Library South C campus [Call number: JK 2281 .J35 2000] (1).

32. Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis.

by Tellis, Gerard J, 1950-.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Thousand Oaks, Calif. : Sage Publications, c2004Online access: Table of contents only | Publisher description | Contributor biographical information Availability: No items available

33. Marketing management : / Rajan Saxena.

by Saxena,Rajan.

Edition: 3rded.Material type: book Book; Format: print Publisher: LondonNew Delhi : Tata McGraw Hill, 2006Online access: Amazon.com | Amazon customer reviews Availability: No items available

34. Advertising Frank Jefkins.

by Jefkins,Frank | revised by Daniel yadin.

Edition: 4thMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi: Prentice hall 2000Other title: One hundred years of Harley-Davidson advertising.Availability: No items available

35. The fundermentals of advertising John wilmshurst

by Wilmshurst John | HarpWeek, LLC.

Material type: book Book; Format: electronic available online remote; Literary form: not fiction Publisher: New york : Elsevier butterworth heinmann Other title: HarpWeek presents-- 19th century advertising | 19th century advertising history.com | Nineteenth century advertising history.com.Online access: home Availability: No items available

36. Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : McGraw-Hill Irwin, c2007Availability: No items available

37. Advertising management : text and cases / U.C.Mathur

by Mathur,U.C, 1940- | , 1943- [joint author.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi New age international (p) ltd publishers c2005Availability: No items available

38. Essentials of contemporary advertising / William F. Arens, David H. Schaefer.

by Arens, William F | Schaefer, David H.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : McGraw-Hill Irwin, c2007Online access: Publisher description | Table of contents Availability: No items available

39. Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane.

by Russell, Thomas, 1941- | Lane, W. Ronald, 1940- | Kleppner, Otto, 1899-. Advertising procedure.

Edition: 15th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, 2002Availability: No items available

40. Advertising : William Well.principles and practice /

by Wells, Williams | Cowley, Don | Account Planning Group.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Jersey : Pearson Education, 2003Availability: No items available

41. Marketing without advertising / by Michael Phillips & Salli Rasberry ; edited by Mary Randolph, illustrated by Linda Allison.

by Phillips, Michael J | Rasberry, Salli.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Berkeley, CA. : Nolo Press, c1986Availability: No items available

42. Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, and Christian Arens.

by Arens, William F | Weigold, Michael F | Arens, Christian.

Edition: 13th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: NY : Irwin /McGraw-Hill, c2010Online access: Publisher description | Table of contents Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5821 .A74 2011] (1).

43. Principles of marketing Philip Kotler, Gary Armstrong

by Kotler, Philip | Armstrong, Gary.

Edition: 9th ed.Material type: book Book; Format: print Publisher: New Delhi: Prentice Hall-India, 2001Online access: Amazon.com | Amazon customer reviews Availability: No items available

44. Contemporary advertising William F. Arens.

by Arens, William F | Bovée, Courtland L.

Edition: 10th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi: Tata McGraw hill, c2006Availability: No items available

45. 1001 advertising tips Luc Dupont

by Dupont, Luc.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Mumbai : Westland books 2006Availability: No items available

46. The economics Burden of Health in Kenya. Shikwati,James

by Shikwati,James | Shikwati James | .

Material type: book Book; Format: print Publisher: Nairobi: IREN 2004Online access: Amazon.com | Amazon customer reviews Availability: No items available

47. Advertising and personal selling [electronic resource] /Namita Rajput, Neeru Vasishth.

by Rajput, Namita | Vasishth, Neeru | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: not fiction Publisher: Mumbai [India] : Himalaya Pub. House, 2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: [Call number: HF 5438.5 .R35 2008eb] (1).

48. Brandweek [electronic resource].

Source: Academic Source PremierMaterial type: serial Continuing resource; Format: print available online remote; Type of continuing resource: periodical Publisher: New York, N.Y. : Adweek L.P., c1992-Other title: Brand week.Online access: Full text available 1/3/1994 - . Available on EBSCOhost. Availability: Items available for loan: ONLINE RESOURCE [Call number: HF 5801 .A43] (1).

49. Advertising, sales and promotion management [electronic resource] /S.A. Chunwalla.

by Chunawalla, S. A | ebrary, Inc.

Edition: Rev. ed.Material type: book Book; Format: electronic available online remote; Literary form: not fiction Publisher: Mumbai [India] : Himalaya Pub. House, 2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: [Call number: HF 5823 .C48 2008eb] (1).

50. Proven online ad sales tactics [electronic resource] :practical know-how from profitable web and newsletter publishers.

by MarketingSherpa, Inc | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: not fiction Publisher: Portsmouth, R.I. : MarketingSherpa, Inc., 2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: [Call number: HF 5823 .P76 2003eb] (1).


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