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1. Analysis for marketing planning / Donald R. Lehmann.

by Lehmann, Donald R | Winer, Russell S.

Edition: 7th ed.Material type: book Book; Format: print Publisher: Boston : McGraw Hill Higher Education, 2008Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .L44 2008] (4).

2. Basic marketing / William D. Perreault.

by Perreault, William D | McCarthy, E. Jerome | Perreault, Jr., William.

Edition: 12th ed.Material type: book Book; Format: print Publisher: Boston : McGraw Hill/Irwin, 1996Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 5415.13 .M33 1996] (2), The MUA Library South C campus [Call number: HF 5415.13 .M33 1996] (2).

3. Basic marketing : William D. Perreault Jr.a marketing strategy planning approach /

by Jr., William D. Perreault | Cannon, Joseph P | McCarthy, E. Jerome.

Edition: 17th ed.Material type: book Book; Format: print Publisher: Boston : McGraw Hill Higher Education, 2009Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .P47 2009] (5).

4. Basic marketing : William D. Perreault.a marketing strategy planning approach /

by Perreault, William D | Cannon, Joseph P., Ph.D | McCarthy, E. Jerome.

Edition: 16th ed.Material type: book Book; Format: print Publisher: Boston Irwin/McGraw-Hill, 2008Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 5415.13 .P47 2008] (2), The MUA Library South C campus [Call number: HF 5415.13 .P47 2008] (3).

5. Basic marketing : a global-managerial approach / E. Jerome McCarthy.

by McCarthy, E. Jerome | Jr., William D. Perreault.

Edition: 11th ed.Material type: book Book; Format: print Publisher: Boston : McGraw-Hill Inc.,US, 1992Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .M33 1993] (3).

6. Basic statistics for business and economics / Doublas A Lind.

by Lind, Doublas A | Mason, Robert D | Marchal, William G.

Edition: 3rd ed.Material type: book Book; Format: print Publisher: Bost: Irwin/McGraw Hill, 2000Online access: Amazon.com | Amazon customer reviews Availability: No items available Checked out (1).

7. Big change : a route-map for corporate transformation / Paul Taffinder.

by Taffinder, Paul.

Material type: book Book; Format: print Publisher: West Sussex : Wiley, 1999Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 58.8 .T34 1998] (2).

8. Business driven technology / Paige Baltzan.

by Baltzan, Paige | Phillips, Amy.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: New York : McGraw-Hill, 2007Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: T 58.6 .H33 2008] (32).

9. Business, government and society : a managerial perspective / George A. Steiner.

by Steiner, George A | Steiner, John F.

Edition: 12th ed.Material type: book Book; Format: print Publisher: New York : McGraw Hill Higher Education, 2008Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HD 60.5 .S74 2008] (1), The MUA Library South C campus [Call number: HD 60.5 .S74 2008] (5).

10. Collaborative advantage : how organizations win by working together / Elizabeth Lank.

by Lank, Elizabeth.

Material type: book Book; Format: print Publisher: London : Palgrave Macmillan, 2006Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 69.S8 L36 2006] (1).

11. Competing with knowledge : the information professional in the knowledge management / Angela Abell.

by Abell, Angela | Oxbrow, Nigel.

Material type: book Book; Format: print Publisher: London : Library Association Publishing (UK), 2001Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 30.2 .A24 2001] (1).

12. Competitive advantage / MICHAEL E. PORTER.

by PORTER, MICHAEL E.

Edition: New Ed ed.Material type: book Book; Format: print Publisher: New York : FREE PRESS, 2004Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 41 .P67 2004] (1).

13. Competitive strategy / Michael E. Porter.

by Porter, Michael E.

Material type: book Book; Format: print Publisher: NEWYORK : Free Press, 2004Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 41 .P67 1998] (6).

14. Conceptual toolmaking : expert systems of the mind / Jerry Rhodes.

by Rhodes, Jerry.

Material type: book Book; Format: print Publisher: Oxford : Blackwell Publishers, 1991Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 53 .R46 1991] (1).

15. Coolsearch : keeping your organization in touch and on the edge... / Jean Lammiman.

by Lammiman, Jean | Syrett, Michel.

Edition: 1st ed.Material type: book Book; Format: print Publisher: Chichester, England : Capstone, 2004Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 30.28 .L36 2004] (1).

16. Corporate environmental management : towards sustainable development. Richard Welford.

by Welford, Richard | Welford, Richard.

Material type: book Book; Format: print Publisher: London : Earthscan Publications Ltd., 2000Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 30.255 .C67 2000] (3).

17. Corporate strategy / Richard Lynch.

by Lynch, Richard.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: Harlow, England : Financial Times Management, 2000Availability: Items available for loan: The MUA Library South C campus [Call number: HD 30.28 .L96 2000] (1).

18. Corporate strategy and financial decisions / Tony Grundy.

by Grundy, Tony.

Material type: book Book; Format: print Publisher: London : Taylor & Francis Group, 1992Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 30.28 .G78 1992] (1).

19. Cost accounting : a managerial emphasis / Charles T. Horngren.

by Horngren, Charles T | Datar, Srikant M | Foster, George.

Edition: 12th ed.Material type: book Book; Format: print Publisher: United States of America: Prentice Hall, 2007Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5686.C8 H67 2005] (3).

20. The creativity factor : unlocking the potential of your team / Edward, Ph.d. Glassman.

by Glassman, Edward, Ph.d.

Material type: book Book; Format: print Publisher: San Diego : Pfeiffer & Company, 1991Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 53 .G53 1991] (1).

21. Database system concepts / Henry F. Korth.

by Korth, Henry F | Silberschatz, Abraham.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: [S.l.] : McGraw-Hill Companies, 1991Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: QA 76.9 .K67 1991] (3).

22. The definitive business plan : the fast-track to intelligent business planning for executives and entrepreneurs / Richard Stutely.

by Stutely, Richard.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: London : FT Press, 2007Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 62.5 .S78 2002] (1). Checked out (1).

23. Disasters and the media : managing crisis communications / Shirley Harrison.

by Harrison, Shirley.

Material type: book Book; Format: print Publisher: London : Macmillan, 1999Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HV 551 .D57 1999] (1).

24. Effective pipeline management : how to manage integrated logistics / David Hugh Farmer.

by Farmer, David Hugh | Amstel, Rien Ploos Van.

Material type: book Book; Format: print Publisher: Aldershot, England : Gower Publishing Company, 1991Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 38.5 .F37 1991] (1).

25. Effective presentation / Antony Jay.

by Jay, Antony.

Material type: book Book; Format: print Publisher: London : Pitman Publishing, 1993Online access: Amazon.com | Amazon customer reviews Availability: No items available Checked out (1).

26. Empowering employees / Kenneth L. Murrell.

by Murrell, Kenneth L | Meredith, Mimi.

Edition: 1st ed.Material type: book Book; Format: print Publisher: New Delhi: Tata McGraw-Hill, 2000Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 50.5 .M87 2003] (2).

27. Enabling knowledge creation : how to unlock the mystery of tacit knowledge and release the power of innovation / Georg von Krogh.

by Krogh, Georg von | Ichijo, Kazuo | Nonaka, Ikujiro.

Material type: book Book; Format: print Publisher: Oxford : Oxford University Press, USA, 2000Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 53 .K76 2000] (1).

28. Entrepreneurship : New Venture Creation/ David,H.H.

by Holt, David H.

Material type: book Book; Format: print Publisher: New Delhi : Prentice Hall, 1992Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 62.5 .H65 1992] (1).

29. Entrepreneurship and innovation / Rabindra Kanungo.

by Kanungo, Rabindra | Kanungo, Dr. Rabindra N.

Material type: book Book; Format: print Publisher: New Delhi: SAGE Publications Pvt. Ltd, 2003Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 62.5 .E58 2003] (3).

30. Essential delegation skills / Carla L. Brown.

by Brown, Carla L.

Material type: book Book; Format: print Publisher: Aldershot, England : Gower Publishing Ltd, 1997Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 50 .B76 1997] (1).

31. The essential personnel sourcebook / Ros Jay.

by Jay, Ros.

Material type: book Book; Format: print Publisher: [S.l.] : Financial Times Prentice Hall, 1996Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5549 .J38 1996] (1).

32. Essentials of business information systems / Jane P. Laudon.

by Laudon, Jane P | Laudon, Kenneth C.

Edition: 7th ed.Material type: book Book; Format: print Publisher: Upper Saddle River : Prentice Hall, 2006Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5548.2 .L38 2007] (1).

33. Essentials of strategic management / J. David Hunger.

by Hunger, J. David | Wheelen, Thomas L.

Edition: 3nd ed.Material type: book Book; Format: print Publisher: Upper Saddle River, NJ : Prentice Hall, 2002Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 30.28 .H86 2002] (1).

34. Evaluating public relations : a best practice guide to public relations planning, research and evaluation / Tom Watson and Paul Noble.

by Watson, Tom | Noble, Paul.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: New Delhi : Kogan Page, 2008Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 59 .W38 2008] (1).

35. Principles of Financial reporting/ Imea P. Kamenchu

by Kamenchu, Imea P.

Material type: book Book; Format: print Publisher: Nairobi Kenbird Publishers 2011Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5635 .K36 2011] (2).

36. Formulation, implementation, and control of competitive strategy / John A. Pearce.

by Pearce, John A | Robinson, Richard B.

Edition: 5th ed.Material type: book Book; Format: print Publisher: Burr Ridge, Illinois : Richard D Irwin, 1994Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 30.28 .P43 1994] (4).

37. From conflict to creativity : how resolving workplace disagreements can inspire innovation and productivity / Sy Landau.

by Landau, Sy | Landau, Barbara | Landau, Daryl.

Edition: 1st ed.Material type: book Book; Format: print Publisher: [S.l.] : Jossey-Bass, 2001Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HM 1126 .L36 2001] (1).

38. Fundamental managerial accounting concepts / Thomas Edmonds.

by Edmonds, Thomas | Tsay, Bor-Yi | Olds, Philip.

Edition: 4th ed.Material type: book Book; Format: print Publisher: Boston : McGraw-Hill/Irwin, 2008Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5657.4 .E36 2008] (5).

39. Fundamentals of management / Mike Smith.

by Smith, Mike.

Material type: book Book; Format: print Publisher: [S.l.] : McGraw Hill Higher Education, 2006Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 31 .S65 2007] (2).

40. Get your people to work like they mean it! : manage, motivate, and get results from every employee / Jean Blacklock.

by Blacklock, Jean | Jacks, Evelyn.

Edition: 1st ed.Material type: book Book; Format: print Publisher: [S.l.] : McGraw-Hill, 2006Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5549 .B69 2001] (1).

41. Global logistics management : Kent Gourdin.a competitive advantage for the new millenium /

by Gourdin, Kent.

Edition: illustrated edition ed.Material type: book Book; Format: print Publisher: Oxford : Blackwell Publishing , 2001Online access: Amazon.com | Amazon customer reviews Availability: No items available Checked out (1).

42. Go for growth / All India Management Association.

by Association, All India Management.

Material type: book Book; Format: print Publisher: New Delhi : Excel Books, 1997Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 58.87 .G64 1997] (1).

43. The green business guide / John Elkington.

by Elkington, John | Knight, Peter.

Material type: book Book; Format: print Publisher: [S.l.] : Gollancz, 1991Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 1106 .E45 1991] (1).

44. Gurus on business strategy / Tony Grundy.

by Grundy, Tony.

Material type: book Book; Format: print Publisher: London : Thorogood, 2005Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 30.28 .G78 2003] (1).

45. Gurus on E-business / John Middleton.

by Middleton, John.

Material type: book Book; Format: print Publisher: London : Thorogood Publishing, 2006Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5548.32 .M54 2006] (5).

46. Handbook of management games / Chris Elgood.

by Elgood, Chris.

Edition: 4th ed.Material type: book Book; Format: print Publisher: Aldershot, England : Gower Publishing Ltd, 1988Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 30.26 .E44 1988] (1).

47. Handbook of management games / Chris Elgood.

by Elgood, Chris.

Edition: 5th ed.Material type: book Book; Format: print Publisher: Aldershot, England : Gower Publishing Ltd, 1993Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 30.26 .E44 1988] (1).

48. Harvard business review on developing leaders.

by Press, Harvard Business School.

Material type: book Book; Format: print Publisher: [S.l.] : Harvard Business Press, 2004Online access: Amazon.com | Amazon customer reviews Availability: No items available Checked out (1).

49. Harvard business review on what makes a leader / Daniel Goleman.

by Goleman, Daniel | Maccoby, Michael | Davenport, Thomas | Beck, John C | Clampa, Dan | Watkins, Michael.

Edition: 1st ed.Material type: book Book; Format: print Publisher: [S.l.] : Harvard Business Press, 2001Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 57.7 .H37 2001] (1).

50. Headhunters and how to use them : a guide for organisations and individuals / Nancy Garrison Jenn.

by Jenn, Nancy Garrison.

Material type: book Book; Format: print Publisher: [S.l.] : Bloomberg Press, 2005Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5549.5.R44 J46 2005] (1).


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