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1. Analysis for marketing planning / Donald R. Lehmann.

by Lehmann, Donald R | Winer, Russell S.

Edition: 7th ed.Material type: book Book; Format: print Publisher: Boston : McGraw Hill Higher Education, 2008Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .L44 2008] (4).

2. Basic marketing / William D. Perreault Jr.

by Jr., William D. Perreault | Cannon, Joseph P | McCarthy, E. Jerome.

Edition: 16th ed.Material type: book Book; Format: print Publisher: Boston McGraw Hill Higher Education, 2007Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .C36 2007] (1).

3. Basic marketing / William D. Perreault.

by Perreault, William D | McCarthy, E. Jerome | Perreault, Jr., William.

Edition: 12th ed.Material type: book Book; Format: print Publisher: Boston : McGraw Hill/Irwin, 1996Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 5415.13 .M33 1996] (2), The MUA Library South C campus [Call number: HF 5415.13 .M33 1996] (2).

4. Basic marketing : William D. Perreault Jr.a marketing strategy planning approach /

by Jr., William D. Perreault | Cannon, Joseph P | McCarthy, E. Jerome.

Edition: 17th ed.Material type: book Book; Format: print Publisher: Boston : McGraw Hill Higher Education, 2009Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .P47 2009] (5).

5. Basic marketing : William D. Perreault.a marketing strategy planning approach /

by Perreault, William D | Cannon, Joseph P., Ph.D | McCarthy, E. Jerome.

Edition: 16th ed.Material type: book Book; Format: print Publisher: Boston Irwin/McGraw-Hill, 2008Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 5415.13 .P47 2008] (2), The MUA Library South C campus [Call number: HF 5415.13 .P47 2008] (3).

6. Basic marketing : a global-managerial approach / E. Jerome McCarthy.

by McCarthy, E. Jerome | Jr., William D. Perreault.

Edition: 11th ed.Material type: book Book; Format: print Publisher: Boston : McGraw-Hill Inc.,US, 1992Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .M33 1993] (3).

7. Competitive marketing / John O'Shaughnessey.

by O'Shaughnessey, John.

Edition: 2nd Edition ed.Material type: book Book; Format: print Publisher: London : Routledge, 1989Online access: Amazon.com | Amazon customer reviews Availability: No items available Checked out (1).

8. Consumers / Eric J Arnould.

by Arnould, Eric J | Price, Linda | Zinkhan, George M.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: [BOSTON] : McGraw-Hill/Irwin, 2004Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 5415.32 .A76 2007] (2), The MUA Library South C campus [Call number: HF 5415.32 .A76 2007] (5).

9. The essential personnel sourcebook / Ros Jay.

by Jay, Ros.

Material type: book Book; Format: print Publisher: [S.l.] : Financial Times Prentice Hall, 1996Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5549 .J38 1996] (1).

10. Evaluating public relations : a best practice guide to public relations planning, research and evaluation / Tom Watson and Paul Noble.

by Watson, Tom | Noble, Paul.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: New Delhi : Kogan Page, 2008Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 59 .W38 2008] (1).

11. Exploring direct and customer relationship marketing / Martin Evans

by Evans , Martin | O'Malley, Lisa | Patterson, Maurice.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: [S.l.] : Cengage Learning Business Press, 2004Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.126 .E93 2004] (1).

12. Foundations of marketing / David Jobber.

by Jobber, David | Fahy, John.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: London: McGraw Hill Higher Education, 2006Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .F34 2012] (1).

13. How to build a multi-level money machine : the science of network marketing / Randy Gage.

by Gage, Randy | Inc., Prime Concepts Group.

Edition: Second Edition ed.Material type: book Book; Format: print Publisher: Kansas: Prime Concepts Group Inc, 2001Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.126 .G35 2001] (2).

14. How to hire and develop your next top performer : the five qualities that make salespeople great / Herbert Greenberg.

by Greenberg, Herbert | Greenberg, Herbert.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: New Delhi : Tata McGraw-Hill, 2003Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5439.65 .G74 2003] (2).

15. Intellectual property and development : lessons from recent economic research.

by Keith E | Fink, Carsten | .

Material type: book Book; Format: print Publisher: New York : World Bank and Oxford University Press , 2005Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: K 1401 .I55 2004] (1).

16. Marketing / Dhruv Grewal.

by Grewal, Dhruv | Levy, Michael.

Edition: 1st ed.Material type: book Book; Format: print Publisher: Boston: McGraw-Hill/Irwin, 2008Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .G74 2008] (2).

17. Marketing : the core / Roger A. Kerin.

by Kerin, Roger A.

Material type: book Book; Format: print Publisher: Bosto Irwin/McGraw-Hill, 2007Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .K47 2007] (1).

18. Marketing : the core / Roger A. Kerin.

by Kerin, Roger A.

Material type: book Book; Format: print Publisher: Boston : Irwin/McGraw-Hill, 2007Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 5415 .K47 2007] (2), The MUA Library South C campus [Call number: HF 5415 .K47 2007] (6).

19. Marketing channels : Bert Rosenbloom.a management view /

by Rosenbloom, Bert.

Edition: 6th ed.Material type: book Book; Format: print Publisher: [S.l.] : Harcourt Brace College Publishers, 1998Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.129 .R67 1999] (1).

20. Marketing communications / Chris Fill.

by Fill, Chris.

Edition: 3nd ed.Material type: book Book; Format: print Publisher: Harlow : Prentice Hall, 2002Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.123 .F55 2002] (1).

21. Marketing management / Philip Kotler.

by Kotler, Philip | Keller, Kevin Lane.

Edition: 12th ed.Material type: book Book; Format: print Publisher: Upper Saddle River, NJ : Prentice Hall, 2006Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 5415.13 .K68 2006] (3), The MUA Library South C campus [Call number: HF 5415.13 .K68 2006] (7).

22. Marketing management / Philip Kotler.

by Kotler, Philip | Keller, Kevin Lane.

Edition: 12th ed.Material type: book Book; Format: print Publisher: Upper Saddle River, NJ : Prentice Hall, 2009Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .K68 2009] (1).

23. Marketing management : millennium edition / Philip Kotler.

by Kotler, Philip.

Edition: 10th ed.Material type: book Book; Format: print Publisher: London : Prentice Hall, 2000Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .K68 2000] (3).

24. Marketing management : analysis, planning, implementation, and control / Phillip Kotler.

by Kotler, Phillip.

Edition: 9th ed.Material type: book Book; Format: print Publisher: Upper Saddle River, NJ : Prentice Hall College Div, 1999Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .K68 1997] (5).

25. Marketing management : analysis, planning, implementation, and control, instructor's resource manual / Philip Kotler.

by Kotler, Philip.

Edition: 9th, ed.Material type: book Book; Format: print Publisher: [S.l.] : Prentice Hall, 1996Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .K68 1994] (1).

26. Marketing mistakes / Robert F. Hartley.

by Hartley, Robert F.

Edition: 4th ed.Material type: book Book; Format: print Publisher: [S.l.] : John Wiley & Sons Inc, 1989Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.1 .H37 1989] (1).

27. Marketing strategies : a contemporary approach / Ashok Ranchhod.

by Ranchhod, Ashok | Gurau, Calin.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: Harlow, England: Prentice Hall, 2007Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .R36 2007] (4).

28. Marketing strategy : planning and implementation / Orville C., Jr. Walker.

by Walker, Orville C., Jr | Boyd, Harper W., Jr | Larreche, Jean-Claude.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: [S.l.] : Richard D Irwin, 1995Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .W35 1995] (2).

29. Marketing : Michael Etzel.with online learning center premium content card /

by Etzel, Michael | Walker, Bruce | Stanton, William.

Edition: 14th ed.Material type: book Book; Format: print Publisher: [S.l.] : McGraw-Hill/Irwin, 2005Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .E38 2007] (1).

30. Meaningful marketing / Doug Hall.

by Hall, Doug | Stamp, Jeffrey, Ph.D | Zyman, Sergio.

Material type: book Book; Format: print Publisher: [S.l.] : Betterway, 2003Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .H35 2003] (1).

31. Modern marketing communications / Frank Jefkins.

by Jefkins, Frank.

Edition: 1st ed.Material type: book Book; Format: print Publisher: London: Blackie and Son ; 1990Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .J44 1990] (1).

32. Pricing : concepts and methods for effective marketing / Andre Gabor.

by Gabor, Andre.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: [S.l.] : Gower Publishing Company, 1988Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5424.5 .G33 1988] (1).

33. Pride-ferrell marketing / William M. Pride.

by Pride, William M.

Material type: book Book; Format: print Publisher: Boston : Houghton Mifflin Harcourt (HMH), 2005Online access: Amazon.com | Amazon customer reviews Availability: No items available

34. Principles and practice of marketing / Jim Blythe.

by Blythe, Jim.

Material type: book Book; Format: print Publisher: Australia: Thomson Learning, 2006Online access: Amazon.com | Amazon customer reviews Availability: No items available

35. Principles of marketing / Philip Kotler.

by Kotler, Philip | Armstrong, Gary.

Edition: 8th ed.Material type: book Book; Format: print Publisher: Prentice Hall Prentice Hall, 1999Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .K68 2008] (7). Checked out (1).

36. Principles of marketing / Philip Kotler.

by Kotler, Philip | Armstrong, Gary.

Edition: 11th ed.Material type: book Book; Format: print Publisher: Upper Saddle: Prentice Hall, 2005Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .K68 2006] (1).

37. Principles of marketing / Philip Kotler.

by Kotler, Philip | Armstrong, Gary.

Edition: 12th ed.Material type: book Book; Format: print Publisher: Upper Saddle: Prentice Hall, 2007Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 5415 .K68 2008] (2), The MUA Library South C campus [Call number: HF 5415 .K68 2008] (7).

38. Proposals, pitches, and beauty parades : winning new business in the '90s / John De Forte.

by Forte, John De | Jones, Guy.

Material type: book Book; Format: print Publisher: [S.l.] : Trans-Atlantic Publications, 1993Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 1375 .F67 1994] (2).

39. Public relations : the complete guide / Joe Marconi.

by Marconi, Joe.

Edition: 1st ed.Material type: book Book; Format: print Publisher: Australia : South-Western Educational Pub, 2004Online access: Amazon.com | Amazon customer reviews Availability: No items available

40. Public relations writing and media techniques / Dennis L. Wilcox.

by Wilcox, Dennis L.

Edition: 6th ed.Material type: book Book; Format: print Publisher: Boston : Allyn & Bacon, 2009Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 59 .W55 2009] (3).

41. Purchasing and supply chain management / Arjan van Weele.

by Weele, Arjan van.

Edition: 4th ed.Material type: book Book; Format: print Publisher: Australia : Cengage Learning Business Press, 2004Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 39.5 .W44 2005] (2).

42. Relationship selling / Mark W Johnston.

by Johnston, Mark W | Marshall, Greg W.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: Boston: McGraw-Hill/Irwin, 2008Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5438.25 .J64 2008] (3).

43. Retail management / Ronald W. Hasty.

by Hasty, Ronald W | Reardon, James.

Material type: book Book; Format: print Publisher: [S.l.] : Mcgraw-Hill College, 1996Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 5429 .H37 1999] (2), The MUA Library South C campus [Call number: HF 5429 .H37 1999] (4).

44. Sales and marketing.

by Irwin, David.

Material type: book Book; Format: print Publisher: [S.l.] : Thorogood, 1998Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .S35 1998] (1).

45. Sales management : theory and practice / Bill Donaldson.

by Donaldson, Bill.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: New York : Palgrave Macmillan, 1998Online access: Amazon.com | Amazon customer reviews Availability: No items available

46. Selling and sales management / David Jobber, Geoff Lancaster

by Jobber, David | Lancaster, Geoffrey.

Edition: 7th ed.Material type: book Book; Format: print Publisher: Harlow, England : Prentice Hall, 2006Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5438.25 .J63 2006] (1).

47. Services marketing / Christopher Lovelock.

by Lovelock, Christopher | Wirtz, Jochen.

Edition: 6th ed.Material type: book Book; Format: print Publisher: Upper Saddle River, NJ : Prentice Hall, 2006Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .L59 2007] (4).

48. Small business management and entrepreneurship / David Stokes.

by Stokes, David | Wilson, Nicholas.

Edition: 5th ed.Material type: book Book; Format: print Publisher: Australia: Thomson Learning, 2006Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 62.7 .S76 2006] (3).

49. Strategic marketing for nonprofit organizations / Alan R. Andreasen and Philip Kotler.

by Andreasen, Alan R | Kotler, Phillip.

Edition: 6th ed.Material type: book Book; Format: print Publisher: [S.l.] : Prentice Hall, 1995Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 5415 .A53 2007] (1), The MUA Library South C campus [Call number: HF 5415 .A53 2007] (3).

50. Strategic marketing management cases / David W. Cravens.

by Cravens, David W | Lamb, Charles W | Crittenden, Victoria Lynn.

Edition: 7th ed.Material type: book Book; Format: print Publisher: Bost: Mcgraw-Hill (Tx), 2002Online access: Amazon.com | Amazon customer reviews Availability: No items available


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