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1. Airline marketing and management / Stephen Shaw.

by Shaw, Stephen, 1950-.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : Pitman, 1990Availability: Items available for loan: The MUA Library South C campus [Call number: HE 9781 .S33 1990] (2).

2. Analysis for marketing planning / Donald R. Lehmann.

by Lehmann, Donald R | Winer, Russell S.

Edition: 7th ed.Material type: book Book; Format: print Publisher: Boston : McGraw Hill Higher Education, 2008Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .L44 2008] (4).

3. Basic marketing / William D. Perreault.

by Perreault, William D | McCarthy, E. Jerome | Perreault, Jr., William.

Edition: 12th ed.Material type: book Book; Format: print Publisher: Boston : McGraw Hill/Irwin, 1996Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 5415.13 .M33 1996] (2), The MUA Library South C campus [Call number: HF 5415.13 .M33 1996] (2).

4. Basic marketing : William D. Perreault Jr.a marketing strategy planning approach /

by Jr., William D. Perreault | Cannon, Joseph P | McCarthy, E. Jerome.

Edition: 17th ed.Material type: book Book; Format: print Publisher: Boston : McGraw Hill Higher Education, 2009Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .P47 2009] (5).

5. Basic marketing : William D. Perreault.a marketing strategy planning approach /

by Perreault, William D | Cannon, Joseph P., Ph.D | McCarthy, E. Jerome.

Edition: 16th ed.Material type: book Book; Format: print Publisher: Boston Irwin/McGraw-Hill, 2008Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 5415.13 .P47 2008] (2), The MUA Library South C campus [Call number: HF 5415.13 .P47 2008] (3).

6. Basic marketing : a global-managerial approach / E. Jerome McCarthy.

by McCarthy, E. Jerome | Jr., William D. Perreault.

Edition: 11th ed.Material type: book Book; Format: print Publisher: Boston : McGraw-Hill Inc.,US, 1992Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .M33 1993] (3).

7. Business marketing management / Michael Hutt.

by Hutt, Michael | Speh, Thomas W.

Edition: 9th ed.Material type: book Book; Format: print Publisher: Australia : Thomson Learning, 2007Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .H88 2007] (2).

8. Business marketing strategy : cases, concepts and applications / V. Kasturi Rangan.

by Rangan, V. Kasturi | Shapiro, Benson P | Moriarity, Rowland T., Jr.

Material type: book Book; Format: print Publisher: Chicago : Richard D Irwin, 1994Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .R36 1995] (1).

9. Business-to-business marketing management : a global perspective / Jim Blythe, Alan Zimmerman.

by Blythe, Jim | Zimmerman, Alan S, 1942-.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : Thomson Learning, c2005Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .B59 2005] (1).

10. Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi.

by Simchi-Levi, David | Kaminsky, Philip | Simchi-Levi, Edith.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : McGraw-Hill/Irwin, c2008Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: The MUA Library South C campus [Call number: HD 39.5 .S56 2008] (10).

11. The essential personnel sourcebook / Ros Jay.

by Jay, Ros.

Material type: book Book; Format: print Publisher: [S.l.] : Financial Times Prentice Hall, 1996Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5549 .J38 1996] (1).

12. Evaluating public relations : a best practice guide to public relations planning, research and evaluation / Tom Watson and Paul Noble.

by Watson, Tom | Noble, Paul.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: New Delhi : Kogan Page, 2008Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 59 .W38 2008] (1).

13. From knowledge management to strategic competence : measuring technological, market and organisational innovation / Editor Joe Tidd.

Material type: book Book; Literary form: not fiction Publisher: London : River Edge, NJ : Imperial College Press World Scientific Publishing Co., distributor, 2000Availability: Items available for loan: The MUA Library South C campus [Call number: HD 30.28 .K66 2000] (1).

14. How to hire and develop your next top performer : the five qualities that make salespeople great / Herbert Greenberg.

by Greenberg, Herbert | Greenberg, Herbert.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: New Delhi : Tata McGraw-Hill, 2003Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5439.65 .G74 2003] (2).

15. International marketing / Vern Terpstra, Ravi Sarathy.

by Terpstra, Vern | Sarathy, Ravi.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Fort Worth : Dryden Press, c2000Availability: Items available for loan: The MUA Library South C campus [Call number: HF 1009.5 .T47 2000] (2).

16. International marketing / Paliwoda, Stanley J.

by Paliwoda, Stanley J | Thomas, Michael J.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi: Viva Books c2002Availability: Items available for loan: The MUA Library South C campus [Call number: HF 1416 .P35 1993] (2).

17. International marketing strategy / Frank Bradley.

by Bradley, Frank, 1942-.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : FT/Prentice Hall, c2005Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 1416 .B72 2005] (2), The MUA Library South C campus [Call number: HF 1416 .B72 2005] (3).

18. Managerial marketing : strategy and cases / Martin L. Bell, Julian W. Vincze.

by Bell, Martin L | Vincze, Julian W.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Elsevier, c1988Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .B45 1988] (2).

19. Marketing / Dhruv Grewal.

by Grewal, Dhruv | Levy, Michael.

Edition: 1st ed.Material type: book Book; Format: print Publisher: Boston: McGraw-Hill/Irwin, 2008Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .G74 2008] (2).

20. Marketing channels : Bert Rosenbloom.a management view /

by Rosenbloom, Bert.

Edition: 6th ed.Material type: book Book; Format: print Publisher: [S.l.] : Harcourt Brace College Publishers, 1998Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.129 .R67 1999] (1).

21. Marketing communications / Chris Fill.

by Fill, Chris.

Edition: 3nd ed.Material type: book Book; Format: print Publisher: Harlow : Prentice Hall, 2002Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.123 .F55 2002] (1).

22. Marketing management / Philip Kotler.

by Kotler, Philip | Keller, Kevin Lane.

Edition: 12th ed.Material type: book Book; Format: print Publisher: Upper Saddle River, NJ : Prentice Hall, 2006Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 5415.13 .K68 2006] (3), The MUA Library South C campus [Call number: HF 5415.13 .K68 2006] (7).

23. Marketing management / Rajan Saxena

by Saxena,Rajan.

Edition: 3ed ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Tata McGraw-Hill: New Delhi, 6Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .W56 2004] (1).

24. Marketing management / Philip Kotler.

by Kotler, Philip | Keller, Kevin Lane.

Edition: 12th ed.Material type: book Book; Format: print Publisher: Upper Saddle River, NJ : Prentice Hall, 2009Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .K68 2009] (1).

25. Marketing management : knowledge and skills / J.Paul Peter.

by Peter, J.Paul | Donnelly, James.

Edition: 7Rev Ed ed.Material type: book Book; Format: print Publisher: Boston : McGraw Hill Higher Education, 2003Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .P48 2004] (1). Checked out (1).

26. Marketing management : millennium edition / Philip Kotler.

by Kotler, Philip.

Edition: 10th ed.Material type: book Book; Format: print Publisher: London : Prentice Hall, 2000Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .K68 2000] (3).

27. Marketing management : analysis, planning, implementation, and control / Phillip Kotler.

by Kotler, Phillip.

Edition: 9th ed.Material type: book Book; Format: print Publisher: Upper Saddle River, NJ : Prentice Hall College Div, 1999Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .K68 1997] (5).

28. Marketing management : analysis, planning, implementation, and control, instructor's resource manual / Philip Kotler.

by Kotler, Philip.

Edition: 9th, ed.Material type: book Book; Format: print Publisher: [S.l.] : Prentice Hall, 1996Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .K68 1994] (1).

29. Marketing management and strategy / Peter Doyle and Philip Stern.

by Doyle, Peter, 1943 June 23-2003 | Stern, Philip, 1954-.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Harlow, England ; New York : Financial Times Prentice Hall, 2006Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .D69 2006] (5).

30. Marketing simplified : Nisar Ahmad Saleemi.

by Saleemi, Nisar Ahmad.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Nairobi, Kenya : Saleemi Publications, 2000Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .S25 1999] (4).
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31. Marketing strategies : a contemporary approach / Ashok Ranchhod.

by Ranchhod, Ashok | Gurau, Calin.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: Harlow, England: Prentice Hall, 2007Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .R36 2007] (4).

32. Marketing strategy : planning and implementation / Orville C., Jr. Walker.

by Walker, Orville C., Jr | Boyd, Harper W., Jr | Larreche, Jean-Claude.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: [S.l.] : Richard D Irwin, 1995Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .W35 1995] (2).

33. Marketing strategy : a decision-focused approach / Orville C. Walker, Jr. ... [et al.].

by Walker, Orville C.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : McGraw-Hill Irvin, c2006Online access: Publisher description | Table of contents only Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .M37 2006] (3).

34. Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company / Leonard M. Lodish.

by Lodish, Leonard M | Morgan, Howard L | Archambeau, Shellye.

Edition: 1st ed.Material type: book Book; Format: print Publisher: New Delhi: Dorling Kindersley (India) ZPvt Ltd., 2007Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 62.5 .L63 2007] (1).

35. Meaningful marketing / Doug Hall.

by Hall, Doug | Stamp, Jeffrey, Ph.D | Zyman, Sergio.

Material type: book Book; Format: print Publisher: [S.l.] : Betterway, 2003Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .H35 2003] (1).

36. Modern marketing communications / Frank Jefkins.

by Jefkins, Frank.

Edition: 1st ed.Material type: book Book; Format: print Publisher: London: Blackie and Son ; 1990Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .J44 1990] (1).

37. Pricing : concepts and methods for effective marketing / Andre Gabor.

by Gabor, Andre.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: [S.l.] : Gower Publishing Company, 1988Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5424.5 .G33 1988] (1).

38. Principles of public relations / Balan,K.R

by Rayudu,C.S | K.R .Balan.

Material type: book Book; Format: print Publisher: Mumbai: Himalaya Publishing House, 2005Online access: Amazon.com | Amazon customer reviews Availability: No items available

39. Principles of services marketing / Adrian Palmer.

by Palmer, Adrian, 1955-.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: London ; New York : McGraw-Hill, c1998Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .P35 1998] (1).

40. Purchasing and supply chain management / Arjan van Weele.

by Weele, Arjan van.

Edition: 4th ed.Material type: book Book; Format: print Publisher: Australia : Cengage Learning Business Press, 2004Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 39.5 .W44 2005] (2).

41. Retail management / Ronald W. Hasty.

by Hasty, Ronald W | Reardon, James.

Material type: book Book; Format: print Publisher: [S.l.] : Mcgraw-Hill College, 1996Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 5429 .H37 1999] (2), The MUA Library South C campus [Call number: HF 5429 .H37 1999] (4).

42. Sales forecasting management : understanding the techniques, systems, and management of the sales forecasting process / John T. Mentzer & Carol C. Bienstock.

by Mentzer, John T | Bienstock, Carol C.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Thousand Oaks : Sage Publications, c1998Online access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.2 .M46 1998] (2).

43. Sales management : theory and practice / Bill Donaldson.

by Donaldson, Bill.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: New York : Palgrave Macmillan, 1998Online access: Amazon.com | Amazon customer reviews Availability: No items available

44. Selling and sales management / David Jobber, Geoff Lancaster

by Jobber, David | Lancaster, Geoffrey.

Edition: 7th ed.Material type: book Book; Format: print Publisher: Harlow, England : Prentice Hall, 2006Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5438.25 .J63 2006] (1).

45. Services marketing / Christopher Lovelock.

by Lovelock, Christopher | Wirtz, Jochen.

Edition: 6th ed.Material type: book Book; Format: print Publisher: Upper Saddle River, NJ : Prentice Hall, 2006Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .L59 2007] (4).

46. Small business management and entrepreneurship / David Stokes.

by Stokes, David | Wilson, Nicholas.

Edition: 5th ed.Material type: book Book; Format: print Publisher: Australia: Thomson Learning, 2006Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 62.7 .S76 2006] (3).

47. Strategic marketing / David W. Cravens, Nigel F. Piercy.

by Cravens, David W | Piercy, Nigel.

Edition: 9th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : McGraw-Hill Irwin, c2009Online access: Publisher description | Table of contents only Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .C73 2013] (1).

48. Strategic marketing for nonprofit organizations / Alan R. Andreasen and Philip Kotler.

by Andreasen, Alan R | Kotler, Phillip.

Edition: 6th ed.Material type: book Book; Format: print Publisher: [S.l.] : Prentice Hall, 1995Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 5415 .A53 2007] (1), The MUA Library South C campus [Call number: HF 5415 .A53 2007] (3).

49. Strategic marketing management cases / David W. Cravens.

by Cravens, David W | Lamb, Charles W | Crittenden, Victoria Lynn.

Edition: 7th ed.Material type: book Book; Format: print Publisher: Bost: Mcgraw-Hill (Tx), 2002Online access: Amazon.com | Amazon customer reviews Availability: No items available

50. Strategic marketing management cases / David W. Cravens.

by Cravens, David W | Lamb, Charles W | Crittenden, Victoria Lynn.

Edition: 9th ed.Material type: book Book; Format: print Publisher: Boston: Mcgraw-Hill (Tx), 2009Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .C73 2009] (5).


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