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1. Basic marketing research / Gilbert A. Churchill, Jr.

by Churchill, Gilbert A.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Chicago : Dryden Press, 1988Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.2 .C49 1988] (1).

2. Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1987Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.32 .S35 1997] (1).

3. Consumers / Eric J Arnould.

by Arnould, Eric J | Price, Linda | Zinkhan, George M.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: [BOSTON] : McGraw-Hill/Irwin, 2004Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 5415.32 .A76 2007] (2), The MUA Library South C campus [Call number: HF 5415.32 .A76 2007] (5).

4. Essentials of marketing research / William R. Dillon, Thomas J. Madden, Neil H. Firtle.

by Dillon, William R | Firtle, Neil H | Madden, Thomas J.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, IL ; Boston, MA : Irwin, c1993Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.2 .D55 1993] (2).

5. Industrial market research handbook / Paul Hague.

by Hague, Paul.

Edition: 3rd ed.Material type: book Book; Format: print Publisher: London : Kogan Page, 1992Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.2 .H25 1992] (1).

6. Marketing research / Alvin C. Burns, Ronald F. Bush.

by Burns, Alvin C | Bush, Ronald F.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2006Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.2 .B87 2006] (1).

7. Marketing research / Luck, David J.

by Luck, David J | Rubin, Ronald S.

Edition: 7th editionMaterial type: book Book; Format: print Publisher: New Delhi Prentice Hall of India 1987Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.2 .L83 1987] (2).

8. Marketing research / Luck, David J.

by Luck, David J | Rubin, Ronald S.

Edition: 7th editionMaterial type: book Book; Format: print Publisher: New Delhi Prentice Hall of India 1992Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.2 .L83 1992] (1).

9. Marketing research : within a changing information environment / Jr.,Joseph Hair.

by Hair, Jr.,Joseph | Bush, Robert | Ortinau, David.

Edition: 3nd ed.Material type: book Book; Format: print Publisher: New Delhi : McGraw-Hill/Irwin, 2006Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.2 .H36 2006] (3).

10. Marketing research in a marketing environment / William R. Dillion, Thomas J. Madden, Neil H. Firtle.

by Dillon, William R | Firtle, Neil H | Madden, Thomas J.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Burr Ridge, Ill. : Irwin, c1994Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.2 .D55 1994] (4).

11. Marketing strategies : a contemporary approach / Ashok Ranchhod.

by Ranchhod, Ashok | Gurau, Calin.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: Harlow, England: Prentice Hall, 2007Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .R36 2007] (4).

12. Sales forecasting management : understanding the techniques, systems, and management of the sales forecasting process / John T. Mentzer & Carol C. Bienstock.

by Mentzer, John T | Bienstock, Carol C.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Thousand Oaks : Sage Publications, c1998Online access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.2 .M46 1998] (2).

13. International marketing research / Susan P. Douglas, C. Samuel Craig.

by Douglas, Susan P | Craig, C. Samuel.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Englewood Cliffs, N.J. : Prentice-Hall, 1983Availability: No items available

14. Practical marketing and public relations for the small business / Moi Ali

by Ali, Moi | NetLibrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: not fiction Publisher: London : Kogan Page, 2002Online access: Click here for full text. Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .A45 2002] (1).

15. Scientific marketing research. Edited by Gerald Albaum and M. Venkatesan.

by Albaum, Gerald S [comp.] | Venkatesan, M, 1936- [joint comp.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York, Free Press [1971]Availability: No items available

16. Cheap but good marketing research / Alan R. Andreasen.

by Andreasen, Alan R, 1934-.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : Dow Jones-Irwin, c1988Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.2 .A53 1988] (2).

17. The practice of marketing research [by] Anthony H. Davies.

by Davies, Anthony H. (Anthony Hawes).

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London, Heinemann [for] Communication Advertising and Marketing Education Foundation Ltd, 1973Availability: No items available

18. Marketing research / S. L. Gupta

by Gupta, S. L.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi: Excel Books, 1999Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.2 .G87 1999] (1).

19. Marketing research; text and cases [by] Harper W. Boyd, Jr. [and] Ralph Westfall.

by Boyd, Harper W | Westfall, Ralph L [joint author.].

Edition: 3d ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill., R. D. Irwin, 1972Availability: No items available

20. Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon.

by Mentzer, John T | Moon, Mark A, 1955-.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Thousand Oaks, Calif. : Sage Publications, c2005Online access: Table of contents only | Publisher description | Contributor biographical information Availability: No items available

21. Market research in practice : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan.

by Hague, Paul N | Hague, Nick, 1974- | Morgan, Carol-Ann, 1958-.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London ; Sterling, VA : Kogan Page, 2004Online access: Table of contents | Publisher description | Contributor biographical information Availability: No items available

22. Marketing research; text and cases Rajendra, Nargundkar

by Nargundkar, Rajendra | .

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill., R. D. Irwin, 2003Availability: No items available

23. Research for marketing decisions / Paul E. Green, Donald S. Tull.

by Green, Paul E | Tull, Donald S [joint author.] | Gerald Album.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New delhi Prentice-Hall, 1988Availability: No items available

24. Market research in practice : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan.

by Hague, Paul N | Hague, Nick, 1974- | Morgan, Carol-Ann, 1958-.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London ; Sterling, VA : Kogan Page, 2004Online access: Table of contents | Publisher description | Contributor biographical information Availability: No items available

25. Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2004Availability: No items available

26. Marketing intelligence : discover what your customers really want and what your competitors are up to / Jack Savidge.

by Calling, Callingham.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, Ill. : Business One Irwin, c1992Availability: No items available

27. Market intelligence : how and why organizations use market research / Martin Callingham.

by Callingham, Martin.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London ; Sterling, Va. : Kogan Page, c2004Other title: How and why organizations use market research.Online access: Table of contents | Publisher description | Contributor biographical information Availability: No items available

28. Essential of Marketing Research William G Zikmund, Barry J. Babin

by Zikmund, William G | Bush, Ronald F.

Edition: 4th ed.Material type: book Book; Format: print Publisher: Australia Cengage 2010Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.2 .Z55 2010] (2).

29. Handbook of online marketing research [electronic resource] /Joshua Grossnickle, Oliver Raskin.

by Grossnickle, Joshua | Raskin, Oliver | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: not fiction Publisher: New York : McGraw-Hill, c2001Other title: Online marketing research.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: [Call number: HF5415.1265 .G76 2001eb] (1).

30. Advertising and consumer behaviour [electronic resource] /Himanshu Pant.

by Pant, Himanshu | ebrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: not fiction Publisher: Jaipur, India : ABD Publishers, 2007Other title: Advertising & consumer behaviour.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: [Call number: HF5415.32 .P36 2007eb] (1).

31. Consumer behaviour / Neal Quester Hawkins

by Hawkins,Neal Quester.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Australia McGraw Hill, c2004Availability: No items available

32. Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 9th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007Availability: No items available Checked out (1).


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