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1. Airline marketing and management / Stephen Shaw.

by Shaw, Stephen, 1950-.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : Pitman, 1990Availability: Items available for loan: The MUA Library South C campus [Call number: HE 9781 .S33 1990] (2).

2. Analysis for marketing planning / Donald R. Lehmann.

by Lehmann, Donald R | Winer, Russell S.

Edition: 7th ed.Material type: book Book; Format: print Publisher: Boston : McGraw Hill Higher Education, 2008Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .L44 2008] (4).

3. Are books different? : marketing in the book trade / Alison Baverstock.

by Baverstock, Alison.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : Kogan Page, 1993Availability: Items available for loan: The MUA Library South C campus [Call number: Z 283 .B38 1993] (1).

4. Basic marketing / William D. Perreault Jr.

by Jr., William D. Perreault | Cannon, Joseph P | McCarthy, E. Jerome.

Edition: 16th ed.Material type: book Book; Format: print Publisher: Boston McGraw Hill Higher Education, 2007Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .C36 2007] (1).

5. Basic marketing / William D. Perreault.

by Perreault, William D | McCarthy, E. Jerome | Perreault, Jr., William.

Edition: 12th ed.Material type: book Book; Format: print Publisher: Boston : McGraw Hill/Irwin, 1996Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 5415.13 .M33 1996] (2), The MUA Library South C campus [Call number: HF 5415.13 .M33 1996] (2).

6. Basic marketing : William D. Perreault Jr.a marketing strategy planning approach /

by Jr., William D. Perreault | Cannon, Joseph P | McCarthy, E. Jerome.

Edition: 17th ed.Material type: book Book; Format: print Publisher: Boston : McGraw Hill Higher Education, 2009Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .P47 2009] (5).

7. Basic marketing : William D. Perreault.a marketing strategy planning approach /

by Perreault, William D | Cannon, Joseph P., Ph.D | McCarthy, E. Jerome.

Edition: 16th ed.Material type: book Book; Format: print Publisher: Boston Irwin/McGraw-Hill, 2008Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 5415.13 .P47 2008] (2), The MUA Library South C campus [Call number: HF 5415.13 .P47 2008] (3).

8. Basic marketing : a global-managerial approach / E. Jerome McCarthy.

by McCarthy, E. Jerome | Jr., William D. Perreault.

Edition: 11th ed.Material type: book Book; Format: print Publisher: Boston : McGraw-Hill Inc.,US, 1992Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .M33 1993] (3).

9. Basic marketing research / Gilbert A. Churchill, Jr.

by Churchill, Gilbert A.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Chicago : Dryden Press, 1988Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.2 .C49 1988] (1).

10. Business marketing management / Michael Hutt.

by Hutt, Michael | Speh, Thomas W.

Edition: 9th ed.Material type: book Book; Format: print Publisher: Australia : Thomson Learning, 2007Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .H88 2007] (2).

11. Business marketing strategy : cases, concepts and applications / V. Kasturi Rangan.

by Rangan, V. Kasturi | Shapiro, Benson P | Moriarity, Rowland T., Jr.

Material type: book Book; Format: print Publisher: Chicago : Richard D Irwin, 1994Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .R36 1995] (1).

12. Business-to-business marketing management : a global perspective / Jim Blythe, Alan Zimmerman.

by Blythe, Jim | Zimmerman, Alan S, 1942-.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : Thomson Learning, c2005Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .B59 2005] (1).

13. Case problems in marketing [by] Kenneth Simmonds [and] David Leighton.

by Simmonds, K. R. (Kenneth R.).

Material type: book Book; Format: print Publisher: [London] Nelson [1973]Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .S56 1973] (1).

14. Competitive marketing / John O'Shaughnessey.

by O'Shaughnessey, John.

Edition: 2nd Edition ed.Material type: book Book; Format: print Publisher: London : Routledge, 1989Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .O78 1988] (1).

15. Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1987Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.32 .S35 1997] (1).

16. Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944-.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York: McGraw-Hill/Irwin, c2008Other title: Consumer behavior & marketing strategy.Online access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.32 .P48 2008] (5).

17. Consumer psychology for marketing / Gordon Foxall.

by Foxall, Gordon | Goldsmith, Ronald E | Brown, Stephen.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: [S.l.] : Cengage Learning Business Press, 1998Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.32 .F69 1998] (1).

18. Consumers / Eric J Arnould.

by Arnould, Eric J | Price, Linda | Zinkhan, George M.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: [BOSTON] : McGraw-Hill/Irwin, 2004Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 5415.32 .A76 2007] (2), The MUA Library South C campus [Call number: HF 5415.32 .A76 2007] (5).

19. Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi.

by Simchi-Levi, David | Kaminsky, Philip | Simchi-Levi, Edith.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : McGraw-Hill/Irwin, c2008Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: The MUA Library South C campus [Call number: HD 39.5 .S56 2008] (10).

20. The essential personnel sourcebook / Ros Jay.

by Jay, Ros.

Material type: book Book; Format: print Publisher: [S.l.] : Financial Times Prentice Hall, 1996Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5549 .J38 1996] (1).

21. Essentials of marketing research / William R. Dillon, Thomas J. Madden, Neil H. Firtle.

by Dillon, William R | Firtle, Neil H | Madden, Thomas J.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Homewood, IL ; Boston, MA : Irwin, c1993Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.2 .D55 1993] (2).

22. Evaluating public relations : a best practice guide to public relations planning, research and evaluation / Tom Watson and Paul Noble.

by Watson, Tom | Noble, Paul.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: New Delhi : Kogan Page, 2008Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 59 .W38 2008] (1).

23. Exploring direct and customer relationship marketing / Martin Evans

by Evans , Martin | O'Malley, Lisa | Patterson, Maurice.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: [S.l.] : Cengage Learning Business Press, 2004Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.126 .E93 2004] (1).

24. Foundations of marketing / David Jobber.

by Jobber, David | Fahy, John.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: London: McGraw Hill Higher Education, 2006Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .F34 2012] (1).

25. From knowledge management to strategic competence : measuring technological, market and organisational innovation / Editor Joe Tidd.

Material type: book Book; Literary form: not fiction Publisher: London : River Edge, NJ : Imperial College Press World Scientific Publishing Co., distributor, 2000Availability: Items available for loan: The MUA Library South C campus [Call number: HD 30.28 .K66 2000] (1).

26. The fundamentals and practice of marketing / John Wilmshurst.

by Wilmshurst, John | CAM Foundation | Institute of Marketing.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: London ; Boston : Butterworth-Heinmann, 1995Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .W55 1995] (4).

27. A guide to successful public relations / Colin Haynes.

by Haynes, Colin.

Material type: book Book; Format: print Publisher: Glenview IL : Scott Foresman Trade, 1989Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HD 59 .H39 1989] (1).

28. A handbook of advertising techniques / Tony Harrison.

by Harrison, Tony.

Material type: book Book; Format: print Publisher: [S.l.] : Kogan Page Ltd, 1987Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5823 .H37 1987] (2).

29. Hospitality marketing / Neil Wearne ; revised by Alison J. Morrison.

by Wearne, Neil | Morrison, Alison J.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Oxford : Butterworth-Heinemann, 1996Online access: Publisher description | Table of contents Availability: Items available for loan: The MUA Library South C campus [Call number: TX 911.3 .W43 1996] (1).

30. How to build a multi-level money machine : the science of network marketing / Randy Gage.

by Gage, Randy | Inc., Prime Concepts Group.

Edition: Second Edition ed.Material type: book Book; Format: print Publisher: Kansas: Prime Concepts Group Inc, 2001Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.126 .G35 2001] (2).

31. How to hire and develop your next top performer : the five qualities that make salespeople great / Herbert Greenberg.

by Greenberg, Herbert | Greenberg, Herbert.

Edition: 2nd ed.Material type: book Book; Format: print Publisher: New Delhi : Tata McGraw-Hill, 2003Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5439.65 .G74 2003] (2).

32. Industrial market research handbook / Paul Hague.

by Hague, Paul.

Edition: 3rd ed.Material type: book Book; Format: print Publisher: London : Kogan Page, 1992Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.2 .H25 1992] (1).

33. Integrated marketing communications : strategic planning perspectives / Keith J. Tuckwell.

by Tuckwell, Keith J. (Keith John), 1950-.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Toronto : Pearson Prentice Hall, c2005Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.123 .T82 2004] (1).

34. Intellectual property and development : lessons from recent economic research.

by Keith E | Fink, Carsten | .

Material type: book Book; Format: print Publisher: New York : World Bank and Oxford University Press , 2005Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: K 1401 .I55 2004] (1).

35. International marketing / Philip R. Cateora.

by Cateora, Philip R.

Edition: 9th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Chicago : Irwin/ McGraw-Hill, c1996Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 1009.5 .C35 1996] (2), The MUA Library South C campus [Call number: HF 1009.5 .C35 1996] (4).

36. International marketing / Vern Terpstra, Ravi Sarathy.

by Terpstra, Vern | Sarathy, Ravi.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Fort Worth : Dryden Press, c2000Availability: Items available for loan: The MUA Library South C campus [Call number: HF 1009.5 .T47 2000] (2).

37. International marketing / Paliwoda, Stanley J.

by Paliwoda, Stanley J | Thomas, Michael J.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi: Viva Books c2002Availability: Items available for loan: The MUA Library South C campus [Call number: HF 1416 .P35 1993] (2).

38. International marketing strategy / Frank Bradley.

by Bradley, Frank, 1942-.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : FT/Prentice Hall, c2005Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 1416 .B72 2005] (2), The MUA Library South C campus [Call number: HF 1416 .B72 2005] (3).

39. Internet marketing : strategy, implementation and practice / Dave Chaffey ... [et al.].

by Chaffey,Dave | Chaffey, Dave, 1963-.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Harlow, England ; New York : Financial Times/Prentice Hall, 2009Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.1265 .I57 2009] (1).

40. Managerial marketing : strategy and cases / Martin L. Bell, Julian W. Vincze.

by Bell, Martin L | Vincze, Julian W.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Elsevier, c1988Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .B45 1988] (2).

41. Marketing / Dhruv Grewal.

by Grewal, Dhruv | Levy, Michael.

Edition: 1st ed.Material type: book Book; Format: print Publisher: Boston: McGraw-Hill/Irwin, 2008Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .G74 2008] (2).

42. Marketing : the core / Roger A. Kerin.

by Kerin, Roger A.

Material type: book Book; Format: print Publisher: Bosto Irwin/McGraw-Hill, 2007Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .K47 2007] (1).

43. Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter.

by Churchill, Gilbert A | Peter, J. Paul.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Burr Ridge, Ill. : Irwin, c1995Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .C49 1995] (2).

44. Marketing : concepts and strategies / Sally Dibb ... [et al.].

by Dibb, Sally.

Edition: 3rd European ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston ; London : Houghton Mifflin, c1997Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .M37 1997] (1).

45. Marketing : an introductory text / Michael J. Baker.

by Baker, Michael John.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Houndmills, Basingstoke, Hampshire : Macmillan Business, 1996Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.13 .B35 1996] (5).

46. Marketing : an introductory text / Martin Christopher and Malcolm McDonald.

by Christopher, Martin | McDonald, Malcolm.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Houndmills, Basingstoke : Macmillan Business, 1995Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .C57 1995] (1).

47. Marketing : an introduction / Gary Armstrong, and Philip Kotler

by Kotler, Philip | Armstrong, Gary.

Edition: 9th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : Pearson Education, 2009Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415 .K68 2009] (3).

48. Marketing : the core / Roger A. Kerin.

by Kerin, Roger A.

Material type: book Book; Format: print Publisher: Boston : Irwin/McGraw-Hill, 2007Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: KISAJU MAIN CAMPUS [Call number: HF 5415 .K47 2007] (2), The MUA Library South C campus [Call number: HF 5415 .K47 2007] (6).

49. Marketing channels : Bert Rosenbloom.a management view /

by Rosenbloom, Bert.

Edition: 6th ed.Material type: book Book; Format: print Publisher: [S.l.] : Harcourt Brace College Publishers, 1998Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.129 .R67 1999] (1).

50. Marketing communications / Chris Fill.

by Fill, Chris.

Edition: 3nd ed.Material type: book Book; Format: print Publisher: Harlow : Prentice Hall, 2002Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campus [Call number: HF 5415.123 .F55 2002] (1).


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